Our partner and distribution channel is a critical and growing component of our overall business! The Principal Channel Marketing Manager for Americas will collaborate with our distributors and solutions integration partners to increase demand through marketing activities and scale our business. Through co-marketing you will align with partners on goals and strategies that support our business objectives. You will capture data, evaluate the impact of strategies, and report the results with a focus on lead generation, marketing influenced opportunity creation, and return on investment!In this Role, Your Responsibilities Will Be:
Responsible for growing revenue through our indirect channel through Distribution and Solution Integration partners in the Americas region through co-marketing activities
Collaborate with partners to develop coordinated marketing strategies aligned to our marketing campaigns and business unit strategies
Develop co-marketing strategies to drive eComms booking results through distributor platform
Allocate co-marketing funds to distributors at the start of the year and propose a funding distribution plan that improves return on investment
Meet with distributors and solutions and integrations partners regularly to ensure alignment and progress
Develop and maintain relationships with Channel Sales Managers to ensure constant alignment between marketing and sales plans
Develop and maintain relationships with Marcom and digital Marketing team members
Identify and advocate for new and innovative ways to increase demand generation with partners using pilot programs
Lead monthly lead council meetings with Partner Sales Managers to review the performance of leads passed to distributors and determine when to make adjustments
Gather co-marketing data, evaluate the impact of strategies, and report the results quarterly to NI business unit, marketing, and sales leaders with a focus on return on investment
Who You Are:
A seasoned marketing professional with over a decade of experience specializing in driving revenue growth through strategic marketing initiatives.
Expertise in collaborating with partners and distributors to align with overarching business goals, cultivate demand generation, and deliver measurable return on investment.
Building positive relationships, whether with channel sales managers, distributors, or internal teams, to ensure flawless alignment between marketing and sales plans.
Analytical with a proven record of using data to evaluate campaign performance, optimize strategies, and communicate impactful results to collaborators.
You bring initiative, a self-starter mentality, and a dedication to innovation, consistently identifying new ways to bring value and scale business through co-marketing activities.
For This Role, You Will Need:
Excellent planning, organizational & time management skills
Self-starter that will bring both initiative and ownership to the role
Analytical and Problem-solving skills
Strong Business insight
Outstanding communication skills and integrity
Experience in working with distribution channel is a plus
Preferred Qualifications that Set You Apart:
Extensive Channel Marketing Expertise
Analytical Skills
Track Record of Successful Co-Marketing Programs
Digital Marketing Foresight
Customer Relationship Management
Proficiency with Marketing Tools
Innovative Approach to Demand Generation
Leadership and Communication Excellence
Our Offer To You:We recognize for our organization to support a diverse workforce, we must focus on employee wellbeing. We know that to do your best work, you must have flexible, competitive benefit plans to meet you and your family’s physical, mental, financial, and social needs. We provide a market leading 401(k) and profit-sharing plan, a variety of medical insurance plans, with dental and vision coverage, family formation benefits in addition to paid parental leave (maternal and paternal), Employee Assistance Program, tuition reimbursement, employee resource groups, recognition, and much more. Our culture prioritizes work-life balance and offers flexible time off plans, inclusive of vacation, holiday and sick leave. Our goal is to offer a strong benefits foundation while allowing employees the flexibility to choose options that best suit their needs.At Emerson, we are committed to fostering a culture where every employee is valued and respected for their unique experiences and perspectives. We believe a diverse and inclusive work environment contributes to the rich exchange of ideas and diversity of thoughts, that inspires innovation and brings the best solutions to our customers.This philosophy is fundamental to living our company’s values and our responsibility to leave the world in a better place. Learn more about our Culture & Values (https://www.emerson.com/en-us/perspectives/culture-and-values) and about Diversity, Equity & Inclusion at Emerson (https://www.emerson.com/en-us/careers/diversity-and-inclusion) .Our training programs and initiatives focus on end-to-end development, from onboarding through senior leadership. We provide a wide range of development opportunities, including face-to-face and virtual training, mentorship and coaching, project management, and on-the-job training.WHY EMERSONOur Commitment to Our PeopleAt Emerson, we are motivated by a spirit of collaboration that helps our diverse, multicultural teams across the world drive innovation that makes the world healthier, safer, smarter, and more sustainable. And we want you to join us in our bold aspiration.We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world’s most complex problems — for our customers, our communities, and the planet. You’ll contribute to this vital work while further developing your skills through our award-winning employee development programs. We are a proud corporate citizen in every city where we operate and are committed to our people, our communities, and the world at large. We take this responsibility seriously and strive to make a positive impact through every endeavor.At Emerson, you’ll see firsthand that our people are at the center of everything we do. So, let’s go. Let’s think differently. Learn, collaborate, and grow. Seek opportunity. Push boundaries. Be empowered to make things better. Speed up to break through. Let’s go, together.Work AuthorizationEmerson will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1(including those with OPT or CPT) , H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.Equal Opportunity EmployerEmerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.Accessibility Assistance or AccommodationIf you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: idisability.administrator@emerson.com .ABOUT EMERSONEmerson is a global leader in automation technology and software. Through our deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability.With global operations and a comprehensive portfolio of software and technology, we are helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety.We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries. Whether you’re an established professional looking for a career change, an undergraduate student exploring possibilities, or a recent graduate with an advanced degree, you’ll find your chance to make a difference with Emerson. Join our team – let’s go!No calls or agencies please.Requisition ID : 24012150Emerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.
Full-time