Data Analyst, Pharma, Health and Wellness Media (Remote)

The Data Analyst will will turn behavioral data, campaign performance metrics, and engagement signals into actionable insights that drive marketing strategy, audience growth, and product innovation. You will collaborate closely with product, marketing, data science, and client services teams to support decision-making with accurate, timely, and meaningful analysis.Key Responsibilities:

(Including but not limited to)Analyze user behavior data to understand how physicians engage across content types, campaigns, and channels.Develop and maintain dashboards and reports that monitor KPIs related to audience engagement, campaign performance, and lead generation, across endemic and commercial audiences.Perform deep-dive analysis into campaign effectiveness, user segmentation, and conversion trends.Support A/B testing initiatives by analyzing results, identifying insights, and recommending optimizations.Assist in building behavioral models and attribution frameworks alongside the data science team.Collaborate with stakeholders (marketing, product, client services) to define metrics, interpret findings, and support strategic decisions.Support data integrity and alignment across martech platforms.Present findings to non-technical audiences in a clear, concise and visual manner.Identify and prioritize opportunities to improve data quality and analytics processes.