Digital Marketing Manager

Description We are hiring a Digital Marketing Manager with a client in Bristol, PA! Candidates must have industry experience in HVAC, Home Services, Roofing, Managed IT Services, or similar. In this role you will be client facing, managing all digital marketing strategy, brand management, creative strategy and more.

Develop and execute digital marketing strategies for portfolio companies, including but not limited to SEO, SEM, email marketing, social media marketing, content marketing, and online advertising

Conduct market research and competitor analysis to identify opportunities for growth and improvement

Collaborate with internal teams and external partners to create and optimize digital content, including website copy, blog posts, social media posts, email campaigns, and more

Analyze digital marketing performance using various tools and platforms, such as Google Analytics, Google Ads, Facebook Business Manager, and others

Develop and present regular reports on key performance indicators (KPIs) and make data-driven recommendations for optimization

Stay up-to-date with industry trends and best practices in digital marketing, and implement new strategies and technologies as needed

Manage digital marketing budgets and ensure campaigns are delivered on time and within budget

Support portfolio companies in developing and executing digital marketing plans that align with their business goals and objectives

Requirements

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Strong understanding of digital marketing tools and platforms, such as Google Analytics, Google Ads, Meta Business Tools, and others

Creative thinking and strategic mindset

Ability to travel 10-15% throughout the year

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https:///www.roberthalf.com/us/en/terms) .