Director of Marketing

Description We are offering an exciting opportunity for a Director of Marketing in the Banking industry. The role involves developing and implementing targeted marketing strategies, managing both internal and external communications, and overseeing digital strategies. This role is 5 days per week in office, and candidate must have banking experience. Responsibilities: Oversee the development and implementation of marketing strategies across various platforms such as email, website, text message, direct mail, and social media advertising. Manage internal and external communications to ensure brand consistency. Lead the digital marketing initiatives and strategies to increase brand awareness and reach. Formulate and execute a comprehensive digital strategy to boost the company's online presence. Direct content marketing efforts, ensuring the creation of high-quality and engaging content. Utilize skills in Content Management System (CMS), CRM, Google AdWords, and Google Analytics to monitor and evaluate the effectiveness of marketing campaigns. Utilize Facebook Insights to understand customer preferences and behaviors, and tailor marketing strategies accordingly. Plan and manage marketing campaigns, ensuring effective use of resources for maximum impact. Oversee the management of marketing collateral to support marketing and sales efforts. Coordinate marketing events to promote the company's products and services.Requirements Proven experience in the banking industry, with a focus on marketing strategy and execution Mastery in the use of Content Management Systems (CMS) to oversee and control digital content Proficient in leveraging CRM systems for improved customer interactions and marketing efforts Demonstrable experience with Facebook Insights for data-driven decision making Expertise in Google AdWords for targeted advertising and lead generation Profound knowledge of Google Analytics for tracking, reporting, and understanding website performance Substantial experience in planning, developing, and executing effective advertisements Strong understanding of brand awareness strategies within the banking sector Proven ability to plan and manage marketing campaigns, ensuring alignment with overall business goals Experience in collateral management, ensuring marketing materials align with brand guidelines Solid background in digital marketing, including SEO, SEM, email marketing, and social media campaigns. Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .