Marketing Associate - Tactical Marketing Specialist

Job Description

We are looking for a tactical marketing specialist to join a new team within Researcher Marketing, part of the larger Journals Marketing team. This is a fantastic opportunity to market new and exciting products across a variety of portfolios within Taylor & Francis journals. It is a varied position that will challenge you to think differently and play a pivotal role as our marketing evolves to better serve our customers.

You will understand the motivations and needs of researchers and use these insights to develop tactical marketing targeting each stage of the researcher journey.You will develop and share in-depth knowledge of author needs and motivations towards publishing, working in tandem with your team. Reporting to the Marketing Manager, you will work closely with colleagues in editorial, product, marketing, and production to develop author-centred academic publishing services.

• Plan, execute, adapt, and report on a range of evidence-based marketing activities across the full suite of digital marketing channels to maximize revenue, quality submissions, and customer retention
• Develop and maintain an awareness of publishing market developments, including competitor activities, needs of the customer, advances in technology, and professional and academic trends
• Own the tactical marketing strategy for your team, taking a results-driven approach to deliver engaging messaging across a range of digital channels to funnel customers through every stage of their journey
• Analyse and collate results, contributing to developing opportunities for new and existing products and services to improve the customer experience
• Report on your activities, maintaining budgets and trackers as required to ensure KPIs are met across multiple benchmarks, sharing learnings to support continuous improvement
• Build effective long-term and strategic relationships, both internal (with editorial, other marketing teams, product development, other departments), and external (with authors, researchers, third party services)
• Be accountable for managing own learning, taking responsibility to identify and develop skills gaps

Qualifications

You will have experience in a marketing environment, an understanding of the role marketing plays in the customer journey and a proven track-record of goal-achievement in evidence-based marketing campaigns. In addition, you will have:

• Strong digital marketing background with experience of leading campaigns across a full suite of digital marketing platforms including social media channels, email, Google AdWords, and other internal and third-party channels
• The ability to conduct customer research to focus on what matters for the customer, and to pivot and adapt to market changes
• Strong team player able to work closely with others within a geographically spread and multifunctional team
• Excellent communication skills across a range of written and oral media
• Excellent time management skills and the ability to meet deadlines across several projects simultaneously

Additional Information

• Competitive salary
• Ample paid time off / annual leave
• Sick time
• Medical, dental, & vision benefits
• Volunteering days per year
• Day off for your birthday
• 401(k) match
• Flexible working schedule
• Seasonal social and charitable events

• You must have the right to work and live in the United States
• This role may be remote on the East Coast to ensure the most overlapping hours with the UK to work with colleagues
• Domestic and international travel to T&F offices may be required (post Covid-19)

At Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about.