Marketing Coordinator

Summary The Outreach (Marketing) Coordinator is responsible for planning and implementing marketing and sales activities for the LIFE program. This position carries out strategic outreach, marketing, and referral source objectives; develops specific task plans to achieve objectives; coordinates the implementation of those plans and assists with the enrollment process as needed. This position is responsible for documenting activity utilized for the development of marketing strategies.Essential FunctionsDevelops and maintains relationships with referral sources through proactive outreach, including calls, sales techniques, and frequent participation in networking and community events (e.g., senior fairs, health fairs, Chamber events, business expos). Actively promotes the program and facilitates center tours.Leads external marketing efforts by establishing outreach strategies to identify potential participants and cultivate partnerships with key organizations, including physicians, medical offices, and community groups. Organizes and delivers public presentations and events to expand referral opportunities.Drives participant referrals through targeted sales and marketing strategies, ensuring a consistent pipeline of potential enrollees.Collaborates with the Director of Sales to develop and submit engaging social media content and promotional materials. Provides input for marketing collateral to enhance outreach efforts.Works with the Director of Sales to plan and execute annual and long-term marketing strategies aligned with budget and growth objectives.Supports intake and enrollment by guiding potential participants through the required documentation process and assisting the intake team in achieving census growth.Maintains ongoing communication with the County Assistance Office (CAO), Area Agency on Aging (AAA), participants, families, and referral sources throughout the intake process, ensuring compliance with Albright LIFE, DPW, and CMS requirements.