Marketing Manager, Expert Communities

Job Description

We have an exciting opportunity for a B2B Marketing Manager to join our global journals marketing team. While you’ll encompass a multitude of tasks, your main responsibility is to build the strategic profile of Taylor & Francis in key expert communities as part of the global Expert Communities Marketing team.

This would be a great position for you have experience of building brand and profile in customer communities, you have some people management experience, and you are ready to take the next step to manage a global team and lead a marketing program to deliver results.

You will be liaising with subject experts and micro-influencers in scientific fields, developing and nurturing brand ambassadors, working with the communications and editorial teams to craft compelling messages and content, and leading, motivating and inspiring your team to achieve results.

You’ll also need to be able to plan and project manage multiple campaigns to deliver events, content and engagement moments. They will have a creative approach and be willing to embrace and apply all marketing and channels and technology.

Characteristics for this role include being a self-starter who is eager and ambitious to embrace new opportunities that maybe outside the traditional job description. A sense of autonomy is important as your team will be based in the US and the UK and your manager will be UK-based. While global working will be a daily habit with regular meetings with your UK colleagues, there will be timesyou'll have to work independently.

You should expect to be spending your time focused on approximately the following priorities:

• About 60% of your time will be focused on devising and executing a marketing plan incorporating all relevant digital channels, content marketing, influencer engagement and events, measuring results, reporting and adjusting tactics to meet the objective of raising T&F’s profile in specific expert communities
• 30% of your time will focus on internal collaboration and teamworking, managing, motivating and developing your team of three
• 10% on research and outreach to keep up to date with the industry, channels and tools and with the expert communities you are addressing

• Using social media effectively to engage with and build advocates within our existing society and editor partner communities, through targeted plans within subject specialisms.

• Analysing, adjusting and reporting on data to ensure maximum ROI, optimisingexisting activity to inform future development.

• Managing a team of 3 based in the US and UK, overseeing their development and coaching as required.

Qualifications

• Experience developing and implementing marketing plans and campaigns
• Experience of using the full marketing mix and a full suite of digital marketing tools and platforms
• Experience and enthusiasm for using social media to engage and create communities.
• Strong coaching skills
• Line management experience of global teams desirable, although not essential
• Ability to manage and prioritize a portfolio of projects and ongoing work through their own initiative and manage the output and performance of others.
• Work in collaboration with colleagues globally and have excellent communication skills.
• Strong commercial acumen and an awareness of current marketing trends

Additional Information

• Competitive salary
• Ample paid time off
• Sick time
• Medical & vision benefits
• Volunteering days per year
• Day off for your birthday
• 401(k) match
• Flexible working schedule
• Seasonal social and charitable events
• Training and development

• You must have the right to work and live in the United States.
• This role is open to candidates on the east coast of the US in order to ensuresufficient overlapworking with our UK-based colleagues. Taylor & Francis has multiple options for how employees can work based on their role – be that in the office, at home/remotely, or a mix of the two.