Marketing Specialist

NextShining is seeking a motivated and creative Marketing Specialist to join our growing team in Philadelphia, PA.In this role, you will support the planning and execution of marketing initiatives designed to strengthen brand awareness, improve customer engagement, and contribute to overall business growth. You will work alongside a collaborative team while developing valuable skills across multiple areas of marketing, communications, campaign coordination, and market strategy.This position is ideal for someone who enjoys combining creativity with organization, communication, and strategic thinking.ResponsibilitiesAssist in the development and execution of marketing campaigns and promotional initiatives.Support marketing strategies designed to increase brand awareness and customer engagement.Coordinate campaign materials, presentations, and marketing communications.Conduct market and competitor research to identify trends and new opportunities.Assist with customer outreach and brand representation initiatives.Track campaign activity and help evaluate marketing performance.Collaborate with internal teams to ensure consistent messaging and brand positioning.Support the planning and coordination of promotional activities and company initiatives.Maintain organized marketing records, reports, and campaign documentation.Contribute creative ideas to improve marketing strategies and customer experiences.