Regional Account Manager (Unattended Retail/Vending)

MANAGE & DEVELOP REGIONAL MARKET TO DELIVER VOLUME OBJECTIVESDistribution: Ensures all national/division/regional/unit schematics reflect Red Bull standards within the Non-Commercial directives relative to flow and package mix.Promotion: Develops annual promotion schedule in accordance with non-commercial national goals. Creatively sells Red Bull standards and price points in a way that resonates with the customer’s needs. Ensures all promotions are accompanied by effective POS and incremental displays.Quality Points of Distribution (QPOD): Customizes sales pitch to achieve Operator goals while driving effective, permanent displays. Evaluates ROI prior to recommending specific POS or customized solutions. Executes displays in-line with HQSG channel guidelinesInitiate and cultivate Red Bull Foodservice Team, Business Unit (BU) and Distributor Partner relationships, including increasing awareness of assigned accounts, working with BU Field Marketing and partnering in initiatives to align National Accounts and Red Bull initiatives. MANAGE LOCAL RELATIONSHIPS THAT INFLUENCE REGIONS/DIVISIONS/BANNERS OF ASSIGNED CHAINS Establishes ‘Wiring Model’ that ensures communication with all regional customer decision makers and execution to unit levelRoutinely engages in activities to build relationships and ‘wire’ at the national/division/regional level at assigned customersEstablishes necessary tools and business review templates to ensure Red Bull personnel are reviewing similar data with local Distributor Partners (DPs) to ensure consistency across the Business Units BUDGETS/ANNUAL PLANNINGEnsures national/division/regional compliance with annual Customer Marketing Agreements from non-commercial HQ companies for all designated areas of responsibilityThoroughly tracks and controls the budgets to secure alignment with the annual BP budgetsManages T&E spending to assigned budget BUSINESS ANALYSIS & REVIEWSWorks with leadership to evaluate ROI regarding all national/division/regional level programming & promotionsDrives post-promotion analysis, in conjunction with Category Manager, following all programs to evaluate promotional effectivenessUses all available RBNA data, information and tools and Category Management support to develop and maintain a position of thought leadership within the Energy Drink Category with assigned territoriesAggressively pursues business relationships that result in Red Bull obtaining relevant retailer scan data, basket analysis data, etc. that drives future strategy and better understanding of consumer purchase patternsAnalyzes business/customers sales to define priorities and focus for the teamConducts quarterly business reviews to update leadership on business, channel competition, opportunities, etc.Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competitionProvides Energy Insights that drive change in promotion, price, or display practices COMMUNICATION & TEAMWORKUses appropriate communication processes to keep Foodservice sales, marketing and distribution teams informed of all programs and initiatives. Distributor Partners and Distributor Partner Managers informed of national/division/regional level programs and initiatives for their assigned chainsMaintains open communication with relevant BU & DP personnel to ensure effective program implementationCommunicates regularly and works effectively with the BU/HQ teams.Leverages insights and input from marketing, finance and category management experts to develop strong plans and conceptual selling storyCommunicates regularly and works effectively with all the HQ, Foodservice, and BU teams. Leverages the input from marketing, finance, and category management experts to develop strong plans and conceptual sells to the retailers.