Senior Manager, Communications

02 Jun 2024

Vacancy expired!

The Office of Policy & Strategic Initiatives oversees functions needed to support and promote all of the above Commerce Department priorities. The unit comprises the job functions that focus on department-wide strategic initiatives including communications, policy coordination, data collection and analysis, research, report preparation, performance metrics, process improvement, and business advocacy. The work involves collaborating with teams across the department on special projects and initiatives, and across City government and our many partners as needed.The Senior Manager, Communications & Marketing, will report to the Director, Communications and Marketing, and will work closely with assigned Deputy Commerce Directors and their units.The Director of Communications and Marketing leads all media relations, advertising efforts, speechwriting, systems improvements, strategic communications and marketing plans, high-level messaging, and coordination for the Department of Commerce with the Mayor’s Office.The Senior Manager will be responsible for the following:Spearhead social media, online and phila.gov content strategy for assigned unitsSpearhead graphic design strategies and the creation of documents for assigned unitsExpand outreach, events, and information accessibility for the business communityEssential FunctionsSpearhead social media, online and phila.gov content strategy for assigned unitsCollaborate with the communications team on a social media calendar that keeps all Commerce accounts active consistently while optimizing audience growth, reach, and engagement.Compose educational content for businesses while highlighting assigned units programs and citywide resources on phila.gov blog webpage and social media platformsMonitor partner accounts and share relevant content to amplify resources for businessesCollaborate with the communications team on creative strategies and campaigns to showcase the stories of diverse businesses and community-serving nonprofits through Commerce’s blog, social media channels and presentations, and other available channels.Update the Commerce public events calendar with business webinars and events as shared by partner organizations and Commerce staff within designated unitsMaintain Commerce Flickr account with quality photos of Philadelphia businesses, commercial corridors and events as captured by Commerce staff and contracted photographersAttend events to capture content such as reels and photos, as neededCollaborate with communications team on educational video productions for businesses that would be posted on Commerce YouTube channel and/or other online platformsTrack press clips with stories aligned with assigned units priorities that can be highlighted on social media platformsRespond to business-related questions by businesses and residents on social media platformsTrack phila.gov assigned units webpages for recurring updates needed and share with the Communications Director to incorporate next steps as applicableManage social media campaigns in partnership with communications teamPlan with communications team on multilingual, accessible, and plain language content strategyCommunicate timely information for the public and highlight new Commerce announcements Prepare monthly performance reports for digital communications with communications teamSpearhead graphic design strategies and the creation of documents for assigned units Support the collaborative development of documents and annual reports, including the creation of outlines, writing, editing, and prooing in alignment with specific goals of assigned unitsOversee the development and maintenance of assigned units presentations and pitch decksDevelop unit-based work plans to support relevant projects and events meeting the needs of businessesCreate well-designed guides, brochures, flyers and infographics for businesses, as neededCreate online and printed visuals that are easy to understand for businesses and residentsCoordinate with Communications Director to ensure Commerce PowerPoint template is consistently up to date with assigned units new servicesMaintain accurate and up-to-date internal list of services, events and programs offered by assigned units for reference and media relations by the Communications DirectorCoordinate with Communications Director to ensure daily content, design and outreach strategy align with Commerce messaging and priorities to help businesses and residents thrive in PhiladelphiaCoordinate collaboratively with communications team through a strategic project management systemExpand outreach, events and information accessibility for the business community Collaborate with the communications team on the development of events (example: Minority Enterprise Development Week) that bring positive attention to Philadelphia’s businesses.Coordinate tasks that meet the goals of Commerce-wide outreach plan with business services staff, communications, and marketing teamCollaborate with communications team, departmental staff on outreach to businesses and entrepreneurs to generate awareness of the department’s resources for businesses.Elevate clear, plain-language, inclusive and accessible strategies for businesses and residentsMaintain working knowledge of relevant initiatives, industry trends, and services offered by the Department of Commerce, and citywide economic development partnersResearch and execute suitable marketing opportunities alongside Communications Director and team that can highlight the Philadelphia market as a place for business and investment.Coordinate communications and marketing efforts with partner organizations that work closely with assigned units and priority public audiences.Support the Communications Director with email marketing and newsletters through content creation representing assigned units and contact list managementWork with departmental staff to increase input/feedback/evaluation mechanisms for all outreach strategies, campaigns, and initiatives through a coordinated communication systemManage constituency engagement through communications surveys and other feedback channels based on the programs and services of assigned unitsMaintain Commerce internal communications calendar up to date for strategic coordinationOther duties as assigned by and in collaboration with the Communications Director or Deputy Director of Policy and Strategic Initiatives.Competencies, Knowledge, Skills and AbilitiesSelf-starter personality with an innovative, inquisitive, collaborative, and creative mindsetContent writing, marketing, and graphic design experience with knowledge of best practices for social media marketing to optimize audience growth, reach, and engagementExperience or interest in community organizing, business services and economic opportunityFamiliarity with using online meeting platforms for public-facing events with understanding of the best practices of writing for the web, blog writing, plain language, and digital accessibilityExperience in copywriting, prooing and editing with an eye for detailOutstanding verbal and written communications skillsHighly organized with project management and planning skillsCapable of tracking files, content, and projects in well-organized workplansAbility to work in a fast-paced environment and meet tight deadlinesFlexible and comfortable working outside of a set schedule as neededExcellent self-direction and the ability to take ownership and drive responsibilities through to completionProficient Microsoft Office usage with interest in keeping up with new communications online softwareAbility to establish and foster relationships with diverse partners and to work as part of a collaborative teamWork-LifeWorking hours are generally 37.5 hours per week. Our team is current hybrid. Staff are required to be in the office at least 3 days per week in office (M, W, + 1 day of your choice). Due to the nature of a communications role, there may be evening and weekend work.

  • ID: #50036594
  • State: Pennsylvania Philadelphia 19113 Philadelphia USA
  • City: Philadelphia
  • Salary: USD TBD TBD
  • Job type: Full-time
  • Showed: 2023-06-02
  • Deadline: 2023-08-01
  • Category: Et cetera