Sr. Director, Partnerships and Innovation

ROLE SUMMARYAs part of the Chief Marketing Organization U.S. the Sr. Director of Media Partnerships and Innovation will be part of the Performance Marketing team. The role will be responsible for cultivating, negotiating, and managing relationships of our key media partners to increase performance, reach target audiences, and drive business growth. This individual will also be responsible for leading media innovation initiatives exploring and implementing cutting-edge technologies, emerging trends, and creative approaches to enhance the effectiveness of media campaigns. This role requires a strategic thinker with an understanding of media, brand, healthcare marketing, and a proven track record of collaborating across multiple groups.ROLE RESPONSIBILITIES

Identify and evaluate potential media partners that align with our goals and audiences.

Develop JBP's that align with our objectives and drive performance and value from our partners.

Identify Alpha and Beta opportunities for brands and coordinate learning agendas.

Working with partners to support or In-House efforts.

Lead upfront negotiations with media, data, and tech partners.

Help establish (KPIs) for media partnerships and monitor performance against set benchmarks.

Cultivate and maintain strong relationships with media partners, serving as the point of contact.

Analyze data and provide regular reports on the effectiveness of partnership activities.

Collaborate with internal teams to align partnership activities with broader business strategies.

Ensure seamless integration of media partnership initiatives into overall marketing plans.

Stay informed about industry trends, competitor activities, and emerging opportunities

BASIC QUALIFICATIONS

BA/BS required

15+ years of agency or client-side experience (Healthcare expertise preferred but not required)

PREFERRED QUALIFICATIONS

Familiarity with various media channels, partners, and emerging platforms.

Analytical mindset with the ability to measure and report on partnership performance.

Experience working and leading relationships with partners, agencies, In-House, and Brand teams

Ability to work effectively and collaboratively in a team-based environment.

Strong communications skills, and ability to translate concepts for a wide variety of audiences.

Understanding of media measurement norms, evolving landscape, and industry standards

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Additional Job Information:Last Date to Apply: February 2, 2024The annual base salary for this position ranges from $191,300.00 to $309,600.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 22.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.Relocation assistance may be available based on business needs and/or eligibility.Sunshine ActPfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.EEO & Employment EligibilityPfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.Marketing and Market Research