US Franchise Lead, Hematology

ROLE SUMMARYThis role will report into the Regional President, North America Oncology.The US Franchise Lead, Hematology, will lead all commercial promotional efforts for BOSULIF, BESPONSA, MYLOTARG, and DAURISMO as well as the launch preparation for the potential blockbuster multiple myeloma treatment. This person will be an integral part of the Hematology Commercial Leadership Team, and will be responsible for managing brand promotions to Healthcare Professionals, Consumers and Accounts and partnering cross functionally with other extended team partners and with the Global Hematology Franchise Team. Management of promotions to these customers is inclusive of strategy, tactical plan, execution, and metrics for the brands. In addition, this position will have responsibility for providing input on Hematology Lifecycle Assessments and related pipeline assets, partnering with the Global Asset and Commercial Teams. Lastly, this position will sit on the Oncology North America Leadership Team supporting the Regional President and working closely on day to day operations, including senior leadership presentations, performance updates, and OPEX management.ROLE RESPONSIBILITIESDefining and managing commercial strategy and tactical execution for Hematology brands

Serve as US lead for all Hematology Brand Healthcare Professional, Consumer, and Account work: inclusive of strategy, tactical plan, execution and metrics for the brand

Manage creation of promotional tactics across all customers and align to overall brand strategy

Lead the development of customers insight plan to drive advancement of strategies and tactics

Develop robust plan to monitor performance of marketing programming via metrics and insights; optimize accordingly

Supervise Opinion Leader Liaison (OLL) to ensure alignment on brand strategy and pull through.

Partner closely with Finance, market planning and market access to ensure plans maximize brand value.

Provide regular senior leader updates on promotional strategies, tactics, and performance

Provide regular leadership updates on brand performance, including responsibility for quarterly close updates (IR backgrounders, Q&A etc)

In partnership with BAI & Finance, lead LEs and LRF

Align closely with Hematology Sales Leadership, to develop the annual Sales Plan(s)-of-Action (POAs), incorporating Field feedback into promotional development and activity

Hire, engage, coach, and develop employees to achieve high performance and maximize potential

Represent Hematology Marketing on the Hematology Leadership Team and the US Oncology Marketing Leadership Team

BASIC QUALIFICATIONSEducation: Bachelor's degree in Business, Marketing or related field. MBA or equivalent highly preferred.Experience: Minimum 10+ years' experience in pharmaceuticals or biotechnology marketing. Minimum 5+ years of managerial & leadership experience. Experience working successfully within matrix organizationPreferred: MBA or advanced degree preferred. Experience in Oncology marketing and/or sales experience. Extensive experience in brand marketing across the range of customers.PHYSICAL/MENTAL REQUIREMENTS Regularly required to operate standard office equipment (personal computer, photocopymachine, etc.) Ability to work on a computer for extended periods of time. Regularly required to sit for long periods of time, and occasionally stand and walk. Regularly required to use hands to operate computer and other office equipment. Close vision required for computer usage. Occasionally required to stoop, kneel, climb and lift up to 20 pounds.Other Job DetailsLast day to Apply: Dec 1st, 2021Additional Location Information: Lake Forest, IL & Collegeville, PAEligible for Employee Referral Bonus#LI-PFEPfizer requires all U.S. new hires to be fully vaccinated for COVID-19 prior to the first date of employment. As required by applicable law, Pfizer will consider requests for Reasonable Accommodations.Sunshine ActPfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.EEO & Employment EligibilityPfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.Marketing and Market Research