Cinema Marketing Lead

Execute strategy & communications to increase footfall at Filmhouse Cinemas, including Digital, Advertising, Communications and Creatives, ensuring brand consistency.Manage the annual budget for the cinema marketing departmentCreate tailored media strategies for promotional events from planning to execution, delivering within budget and to deadline.Development   and   maintenance   of   relationships   with   media   partners, managing the PR strategy for the cinemas.Manage in-cinema marketing in all locations to design localised marketing strategies and creative assets.Assist in developing strategy & execution plans for the promotion of retail items at the cinemasOversee  the  production  and  distibution  of  all  promotional materials  and marketing campaigns.Partner with local businesses, sponsors and other external parties as required to support marketing efforts.Ensure  brand  message  is  strong  and  consistent  across  all  channels  and marketing efforts (events, campaigns and promotional material)Analyse consumer behaviour and determine customer personas, insights to help improve brand position & consumer sentimentsIdentify opportunities to reach new market segments and expand market shareSupport  the  organisation,  planning  and  execution  of  events  (Premieres, Exhibitors showcase, Film Exhibitions)Track and measure the effectiveness of various marketing campaigns to report progress and revenue growth to management team.