Martech Operations Manager

The MarTech Operations Manager is responsible for enabling and optimizing infrastructure for campaign execution across multiple channels through key marketing technology platforms like Salesforce Marketing Cloud (SFMC) and Customer Data Platform (CDP).This role partners closely with Marketing, IT, and cross-functional teams to translate business and customer experience objectives into scalable, automated, and data-driven communication solutions that improve customer engagement and campaign effectiveness. Key Responsibilities Translate marketing and customer experience objectives into clear business and technical requirements, partnering with IT and other technical teams to enable effective and scalable solutions. Architect and optimize cross-channel customer journeys that deliver best-in-class, data-driven experiences Lead the analysis of existing campaign execution processes, journeys, and workflows to identify gaps, inefficiencies, and opportunities for automation and continuous improvement. Oversee technical campaign activities, including automated email campaign setup, journey configuration, scheduling, testing, quality assurance, deployment, and ongoing optimization. Partner with technical teams to support the data architecture, integrations, and data flows required to enable marketing automation. Manage multiple initiatives simultaneously, balancing long-term MarTech capabilities and strategic priorities with short-term campaign and operational requirements. May perform other duties as assigned. The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties, and skills required.