Senior Analytics Manager (GTM/GA4)

Reporting to our Analytics Directors, you will work with a team of implementation experts and will design and deploy data collection strategies, documenting implementation plans and guidelines, implementing advanced tagging solutions through custom scripts and tag management tools and ensuring data cleanliness and reliability.You will help lead our client data measurement, strategy, and the daily management of assigned client accounts. Focusing on measurement insights, discovery, and optimization of their marketing channels, journeys and web properties.We are looking for an experienced technical minded who has a passion for digital analytics, data and data collection - with well-established experience in Google Analytics and Google Tag Management. You will join our Analytics team working with our other Marketing & Data specialists.The Senior Analytics Manager will play a key role in working across a portfolio of Analytics & Marketing clients, advancing our clients' data maturity.Your primary responsibilities will include:Be a passionate subject matter expert on digital measurement and analysis (inc. web analytics, app tracking, audience strategy) and possess a understanding of the digital ecosystem, Google Marketing Platform and associated technologies.You will Lead complex technical marketing analytics engagements using the Google Analytics stackIdentify opportunities and propose solutions to help advance our clients' digital maturity.Present to our our teams and to clients on projects or technology updates/use cases.Provide support and mentorship for other members of the team, ensuring they are progressively able to take on more complex tasks and upskill others.Use Google Analytics to discover insights or for reporting requirementsInvestigate Google Analytics & Tagging issues.Create tracking plans and implementation guidesConfigure Analytics & Marketing tags with Google Tag ManagerImplement tracking solutions, through Google Tag Manager and Google Analytics, but also other systems like Segment, TealiumValidate tracking implementationsDesign reporting dashboards with Looker StudioRun client measurement workshops or training sessionsConsult with client's development teams on the tracking solutionsWork with Senior Managers and Directors to improve processes and frameworks