Business Development Manager, Genetic Services

The primary responsibility of this role is to present and promote SGS Testing Services to all potential clients and new accounts, while leveraging new business opportunities of existing accounts and new marketing opportunities, with the objective of establishing long-term, mutually beneficial business partnerships.Areas of focus:Have a comprehensive familiarity with GMO AP testing, molecular genotyping technologies, mainly for plants, including single and multiplexed SNP marker assays and genotyping arrays, and genome sequencing (targeted and full), and their applications in plant research, crop breeding, and seed production.Collect and monitor market opportunities and technology developments in the Genetic Services area in collaboration with the Directors at the Brookings Laboratory to develop and implement a growth strategy.Active participation in webinars and other marketing activitiesJOB FUNCTIONSResponsible for profitable revenue growth within the Testing Services businesses, while establishing strategic long term, mutually beneficial business partnerships with new clients within these segments.Place a large focus on market segments, while coordinating with other SGS divisions (e.g., Trade Services) to realize testing opportunities.Educate customers on SGS Brookings’ service offerings, training opportunities and any additional service offerings.Act as the commercial face and voice of SGS with clients. Includes developing relationships, fielding inquiries, assisting in proposal development and issuance, assisting in on-boarding new clients, and completing regular visits.Work with business managers and marketing to identify key industry events, and lead SGS presence at relative trade shows, conferences, and client meetings.Aggressively seek new service portfolio offerings from a clear and thorough understanding of client needs, anticipating what is needed to improve service quality, to improve market share, and increase revenues. Develop new and emergent business and drive new service offerings within the Crop Science businesses.Source new business leads and identify business opportunities, including new services.Liaison with SGS Marketing team to take an active role in marketing projects for SGS Brookings. Includes marketing programs, time bound campaigns, advertising and promotional activities, website and social media efforts, trade show and key customer events, and market research activities.Maintain information on competitors’ strengths, weaknesses, policies, pricing, services, etc. to increase likelihood of winning bid situations.