Sr. Executive, Partnership Marketing (18-Month Fixed-Term Contract), South Korea

Role Summary As a Senior Executive, Partnership Marketing, you’ll take the lead in building impactful collaborations with top-tier brands, platforms, and theaters to bring our films to wider audiences. You'll work closely with cross-functional teams—from brand and consumer products to publicity and sales—and serve as the key bridge between our local team and global headquarters. This is a role where strategic thinking meets hands-on execution, and where your creativity directly shapes how fans experience our content. KEY RESPONSIBILITIES Develop and execute partnership marketing strategies based on the specialty of the brand and contentSolicit and secure co-promotions with relevant local and international companies, platforms, distributors, and brandsNegotiate contracts with key partners, maintain relationships, and manage performanceGenerate co-marketing ideas considering IP, content, and product attributesExecute integrated promotions across media, partners, publicity, and digital platformsObtain approvals and execute plans through clear and efficient communication with head officeCollaborate closely with cross-functional teams (sales, consumer products, PR, etc.)Main TasksPromotion & PartnershipPartner CommunicationIdentify and pitch promotional partners for each film; coordinate and attend meetingsCommunicate/liaise with local counterparts of Global Partners to amplify campaigns in the local marketOversee partners and local agencies for promotion execution and act as key point of contact for this with Head Office.Head Office (HO) CommunicationEstablish promotional strategies and plans through communication with Head Office.Ensure consistent and clear updating on status of partnership’s discussions/negotiationsManage the overall process for Head Office promotion and creative approvalsCross Divisional MarketingBrand marketingDiscuss long-term franchise planning and annual brand execution strategies with the brand teamManage costume purchases and operations Consumer Products teamConsumer Products (CP) CommunicationCollaborate closely with the CP team to pitch Quick Service Restaurant (QSR) category partners and facilitate the HO approval processReflect results in local campaignsCollaborate with CP licensees for additional promotions during the theatrical release window TV DepartmentTV Distribution (TVD) communicationConfirm rights for franchise films and discuss TV schedulingExhibitor Marketing Premium Large Format (PLF) Movie MarketingCoordinate with Head Office and local offices for IMAX, 4DX/SCREENX, Dolby, and other special formatsManage event promotions and premium production approval processes with Head OfficeExhibitor MarketingPlan and execute promotions through communication with exhibitorsManage theater concessions and photo ops