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Job Description
Ingram Content Group (ICG) is hiring for a Consumer Marketing Specialist to contribute to our Consumer Marketing team in LaVergne, TN just outside Nashville. We offer hybrid schedules for a mix of in-office and remote work.
The Consumer Marketing Specialist identifies and leads projects, from conception through execution, that drive growth of Ingram’s direct-to-consumer marketing business. Manages new user acquisitions campaigns to grow consumer audiences, with special focus on paid and earned media and digital PR. This position will support social media channels to acquire new users. Analyzes and interprets data from social and acquisition campaigns to evaluate strategy, test new tactics, discover new audiences, validate potential opportunities, and determine ROI.
Do you have experience working with publishers? Have a passion for helping publishers be successful?
At Ingram, our publisher-facing business offers more than just traditional wholesale services. It offers fully integrated and relevant solutions for client publishers. Comprised of book printing, digital book, distribution, publishing sales and marketing services, this part of Ingram’s business helps publishers discover more ways to sell content in markets across the globe. Based in the Nashville area, New York, Berkeley and other locations, our teams are collaborative, innovative, dynamic, and passionate about the business.
The world is reading, and it is our goal to connect as many people to the content they want in the simplest ways. If you share that passion, enjoy working in a fast-paced environment and want to contribute to a strategic part of the business that is evolving and expanding, we can’t wait to meet you!
Required Qualifications:- Associate Degree or equivalent experience
- Minimum of 3 years related marketing experience or 3 years’ experience with a combination of marketing, digital PR or graphic design experience
- SEO experience
- Strong writing skills
- Experience with Social Media Strategy
- Initiates and manages marketing campaigns that drive traffic and sign ups at Ingram-owned, consumer-facing websites.
- Creates engaging content for social media, digital PR, and/or corresponding content verticals in text, image or video format
- Supports the creation and management of paid search, social and display advertising campaigns including campaign setup and ongoing optimization
- Coordinates digital PR efforts to increase online presence and gain high-quality backlinks, social media mentions, and improve Search Engine Optimization (SEO) for consumer websites.
- Understands audience personas and tailors campaigns, activation channels, messages and creative to audience
- Analyzes and reports on acquisition metrics to data operations team and leadership ensure user acquisition strategies support overall business goals.
Additional Information
Perks/Benefits:- A highly competitive compensation package with generous benefits beginning first day of employment for Medical/Prescription Drug plans, HSA, Vision, Dental and Health Care FSA.
- 15 vacation days & 12 sick days accrued annually and 3 personal days
- 401K match, Life and AD&D, Employee Assistant programs, Group Legal, & more
- Wellness program with access to local fitness centers for one low price - onsite gym and basketball court for associates
- Avid reader? Numerous opportunities to engage with books and authors
- Free card registration at the Nashville Public Library
- Free advance copies available throughout our HQ in Greater Nashville
- Discounted offers to self-publish with IngramSpark®!
- Encouraged continued education with our tuition reimbursement program
- Financial and in-kind opportunities to engage with non-profits in your community
- Company match program for United Way donations
- Volunteer opportunities and in-kind drives for non-profits throughout the year
- Take breaks or brainstorm in our game room with ping pong & foosball
- Casual Dress Code
The world is reading,and Ingram Content Group (“Ingram”) connects people with content in all forms. Providing comprehensive services for publishers, retailers, libraries and educators, Ingram makes these services seamless and accessible through technology, innovation and creativity. With an expansive global network of offices and facilities, Ingram’s services include digital and physical book distribution, print-on-demand, and digital learning. Ingram Content Group is a part of Ingram Industries Inc. and includes Ingram Book Group LLC, Ingram Publisher Services LLC, Lightning Source LLC, Ingram Library Services LLC, Tennessee Book Company LLC, Ingram Content Group UK Ltd. and Ingram Content Group Australia Pty Ltd.
Ingram Content Group LLC is an affirmative action/equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, work related mental or physical disability, veteran status, sexual orientation, gender identity, or genetic information.
- EEO/AA Employer/Vet/Disabled
- We participate in EVerify.
- EEO Poster in English
- EEO Poster in Spanish