Digital Campaign Analyst

01 Dec 2024

Vacancy expired!

Solution IT Inc. is looking for a

Digital Campaign Analyst for one of its clients in

Cleveland, TN

Job Title: Digital Campaign Analyst

Responsibilities:
  • The Digital Campaign Analyst I is responsible for supporting and coordinating activities related to the development of new and existing digital campaigns.
  • This position will assist with the entry of digital assets and communications into client’s campaign management systems.
  • Responsibilities include, but not limited to, working to resource various campaign components, including copy and digital assets while adhering to digital marketing, communications and material approval processes, policies and procedures. Education:
  • A BS or BA degree in marketing or related field or equivalent, relevant work experience required.
  • Knowledgeable in digital capabilities and functionality across multiple channels (online, mobile).
  • Minimum of 3 years of experience working in the field of digital graphic design, content management, web design and publishing, member/relationship database marketing campaigns.
  • Recent experience in the health care industry, banking or in the agency serving the industry is preferred.
  • Strong organizational skills and the ability to effectively manage multiple projects at one time.
  • Strong interpersonal skills. The incumbent must coordinate with multi-functional teams in order to facilitate project initiatives. The ability to work with others to produce results is crucial.
  • A willingness to take initiative and responsibility for decisions.
  • Strong communication skills. The incumbent must be able to report technical and non-technical information to both management and peers in a clear, concise manner.

Required Skills:
  • Develop and maintain working knowledge of all available tools and channels used to educate and contact members, including online/website, email, SMS, print, automated voice calls, newsletters and others.
  • Create, organize and update existing assets in digital asset library, including meta data additions, updating outdated and inactive assets, grouping assets and cataloging all assets and information used for campaign outreach by digital marketing, marketing communications and other teams.
  • Prepare documentation for creation of new assets as determined by Digital Marketing and Marketing Communications
  • Monitor receipt of new assets for current campaigns and note in tracking spreadsheet, while tracking any missing and/or needed assets
  • Create outbound messages into marketing content delivery systems (Aprimo & ExactTarget), segmenting content for dynamic assembly
  • Create digital communications using approved templates, updating previous communications as necessary
  • Maintain business requirements documentation for marketing and clinical campaigns, including line of business participation and channel segmentation
  • Source content for clinical and marketing outbound communications from knowledge library, working with Marketing Communications to obtain necessary approvals
  • Act as liaison between multiple internal teams to gather marketing collateral and prepare multi-channel outbound communications
  • Verify messages meet strict quality assurance guidelines, utilizing manual and seed list processes (browser testing, system delivery, etc)
  • Coordinate intern activities to QA all campaigns

Work Site: Cleveland, TN

Duration: 6+ months

Expected Start Date: 1 week

Number of Positions: 1Please send your responses back to

About Solution IT Solution IT is a national IT consulting company specializing in: Technology Staffing and Oracle E-Business Solutions based in Boston, Massachusetts.Thanks

Recruiting Team

SOLUTION IT INCWork: URL: http://solutionit.com/

  • ID: #23687557
  • State: Tennessee Cleveland 37311 Cleveland USA
  • City: Cleveland
  • Salary: Depends on Experience
  • Job type: Contract
  • Showed: 2021-12-01
  • Deadline: 2022-01-29
  • Category: Software/QA/DBA/etc