Manager, Digital Marketing

Job Description

The ideal candidate will be:

• An experienced leader that can create marketing plans and develop and execute campaigns across a wide range of digital and traditional mediums
• Skilled in digital marketing and content creation to drive website traffic, capture leads, and increase conversion
• Able to combine data analysis, creativity, and digital marketing to successfully acquire new customers, engage and develop existing customers, build a strong customer community, and strengthen the brand in the market
• Highly proficient with SEO, PPC, social media, content creation, email, and advertising

Do you have experience working with authors and/or publishers and helping them be successful? Love books and helping get them to readers around the world?

With our headquarters in the Nashville area and offices in New York, Berkeley and other locations, our teams are collaborative, innovative, dynamic, and passionate about the publishing and book industries.

The world is reading, and our goal is to connect as many people to the content they want, and the way they want it, in a seamless way.If you share that passion, enjoy working in a fast-paced environment and want to contribute to a fast-growing, strategic part of our business, we can’t wait to meet you!

• Bachelor’s Degree
• 1-year prior experience managing a team
• 5 years’ experience managing marketing programs in a small to medium sized companies targeting consumers

• Experience with SEO, SEM (paid search), and content marketing
• Experience with marketing automation platforms such as HubSpot, Salesforce, etc.

• Research, create a strategy for, and lead marketing campaigns and efforts from concept to execution for, but not limited to, websites, blogs, advertising, electronic communications, public relations, social media, promotional merchandise, and trade shows and events
• Supervise team and ensure delivery of a performance-driven marketing strategy, including key deliverables, timelines, and budget requirements. Effectively manage to those targets.
• Present recommendations for modified or new approaches that improve the overall customer experience
• Work with key stakeholders to develop and execute creative marketing targeting consumers and B2B affiliate partners
• Understand audience segments and execute creative approaches and relevant content to generate awareness, customer conversion and/or sales/revenue of brand/business service.
• Develop and implement content and keyword strategies to support SEO and SEM marketing plans and campaigns
• Provide SEO expertise for keyword research, reporting, linking campaigns, conversion goals, on-page optimization, social media, local search, and image and video optimization
• Generate actionable insights, conclusions, and recommendations from data to drive site improvements and optimize business performance
• Develop KPIs and analyze performance, incorporating findings into future efforts
• Oversee marketing campaigns and content development across all media outlets for the brand/business service – explore and use of most relevant media outlets to best reach target audiences – online, social, digital, and traditional.
• Identify, evaluate, build, and grow third-party marketing relationships (partnerships/affiliate programs), etc.
• Identifying and execute online and social performance
• Establish benchmark metrics and best practices; regularly reporting metrics and recommendations to business unit owners and product marketing teams
• Maintain active communication and relationships with stakeholders, gathering and sharing market requirements, industry insight, and customer feedback to incorporate in marketing strategy.
• Provide regular updates on status and performance of marketing projects and initiatives.
• Focus on performance improvements and return on investment, with a clear link between marketing activities and sales/revenue

• This list is not exhaustive

Additional Information

• A highly competitive compensation package with generous benefits beginning first day of employment for Medical/Prescription Drug plans, HSA, Vision, Dental and Health Care FSA.
  • 15 vacation days & 12 sick days accrued annually and 3 personal days
  • 401K match, Life and AD&D, Employee Assistant programs, Group Legal, & more
  • Wellness program with access to local fitness centers for one low price - onsite gym and basketball court for associates
• Avid reader? Numerous opportunities to engage with books and authors
  • Author events & book signings
  • Free card registration at the Nashville Public Library
  • Free advance copies available throughout our HQ in Greater Nashville
  • Discounted offers to self-publish with IngramSpark®!
• Encouraged continued education with our tuition reimbursement program
• Financial and in-kind opportunities to engage with non-profits in your community
  • Company match program for United Way donations
  • Volunteer opportunities and in-kind drives for non-profits throughout the year
• Work life balance and flexibility

The world is reading and

Ingram Content Group LLC is an affirmative action/equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, work related mental or physical disability, veteran status, sexual orientation, gender identity, or genetic information.

• EEO/AA Employer/Vet/Disabled
• We participate in EVerify.
• EEO Poster in English
• EEO Poster in Spanish