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Job Description
is hiring for a Marketing Specialist (Consumer Insights) to contribute to our Marketing team in LaVergne, TN. This position can sit in LaVergne, TN or NYC. The Marketing Specialist initiates and manages from conception through execution marketing campaigns that generate consumer demand and improve print and eBook sales. Theywill continually optimize digital marketing and advertising campaigns to reach consumer audiences, with special focus on paid and organic search engine marketing as well as retail, display, and social advertising. The Marketing Specialist supports content calendar and social media channels for select consumer facing brands. Additionally, you will analyze and interpret campaign and sales data to evaluate strategy, test new tactics, discover new audiences, validate potential opportunities, and determine ROI.Want to join a key team that helps the world read?
At Ingram, our Consumer Marketing teams are collaborative, innovative and are recognized as change agents, partnering with skilled professionals across the country to generate new, impactful ideas. We are proactive, evolving and highly respected in our industry. We are flexible, have fun, and foster professionalism. Our focus on providing exceptional customer support differentiates us from competitors.
The world is reading, and it is our goal to connect as many people to the content they want in the simplest ways. If you are a professional in accounting and finance that is seeking a stable, adaptable team, we can’t wait to meet you!
Required Qualifications:- Associate’s Degree or year for year related experience
- Minimum of 3 years related marketing experience to include 1 year of digital marketing
- SEO Experience
- Book marketing, digital media, or ad agency experience
· Works with the Ingram Marketing Advantage (IMA) team to conceive, plan, and manage book marketing campaigns that drive traffic and conversions at retail sites for IMA clients.
Generates high-quality, audience-oriented keywords, categories, and descriptive copy to improve discoverability and search engine optimization for books on retail websites.
Understands SEO within general search and retail environments (Amazon and Google) and executes search campaigns to increase reach and support other organic and paid efforts.
Contributes blog content, social media posts, and other content marketing as needed to support consumer-facing brands, generate organic awareness and traffic, and drive sales for promoted books.
Creates and manages additional paid social, retail, and display advertising campaigns including campaign setup and ongoing optimization.
Provides regular updates on status of marketing projects and initiatives through business development meetings, client reports, and presentations.
Collaborates with clients and teammates to ensure campaign strategies support overall business and client goals.
- This list is not exhaustive
Additional Information
Perks/Benefits:- A highly competitive compensation package with generous benefits beginning first day of employment for Medical/Prescription Drug plans, HSA, Vision, Dental and Health Care FSA.
- 15 vacation days & 12 sick days accrued annually and 3 personal days
- 401K match, Life and AD&D, Employee Assistant programs, Group Legal, & more
- Wellness program with access to local fitness centers for one low price - onsite gym and basketball court for associates
- Avid reader? Numerous opportunities to engage with books and authors
- Free card registration at the Nashville Public Library
- Free advance copies available throughout our HQ in Greater Nashville
- Discounted offers to self-publish with IngramSpark®!
- Encouraged continued education with our tuition reimbursement program
- Financial and in-kind opportunities to engage with non-profits in your community
- Company match program for United Way donations
- Volunteer opportunities and in-kind drives for non-profits throughout the year
- Take breaks or brainstorm in our game room with ping pong & foosball
- Casual Dress Code
The world is reading,and Ingram Content Group (“Ingram”) connects people with content in all forms. Providing comprehensive services for publishers, retailers, libraries and educators, Ingram makes these services seamless and accessible through technology, innovation and creativity. With an expansive global network of offices and facilities, Ingram’s services include digital and physical book distribution, print-on-demand, and digital learning. Ingram Content Group is a part of Ingram Industries Inc. and includes Ingram Book Group LLC, Ingram Publisher Services LLC, Lightning Source LLC, Ingram Library Services LLC, Tennessee Book Company LLC, Ingram Content Group UK Ltd. and Ingram Content Group Australia Pty Ltd.
Ingram Content Group LLC is an affirmative action/equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, work related mental or physical disability, veteran status, sexual orientation, gender identity, or genetic information.
- EEO/AA Employer/Vet/Disabled
- We participate in EVerify.
- EEO Poster in English
- EEO Poster in Spanish