Campaign Manager, Managed Services (12 months Contract)

Job Description:The campaign manager will support the full lifecycle of customer marketing design, creation and delivery. He/she will work closely with the Data Science team in designing and customizing targeted marketing campaigns that will provide their end customers with best-in-class customer experiences.This role requires a strategic thinker with a proven track record in managing successful campaigns, strong leadership skills, and the ability to work collaboratively with cross-functional teams.Key responsibilitiesSupport the end-to-end marketing solution with the banking institutionBuild and deliver market-leading marketing campaigns, from planning and execution to analysis and optimization.Develop test & learn pilots and MVP’s for digital marketing communications (across email, display, social, website, search, blog etc.) including utilizing Customer Centered Design thinking for all integrated marketing campaigns.Analyze campaign performance data and playback results and success of campaigns delivered to client, providing actionable insights that will lead to improved future campaignsBe accustomed to collaborating with the banking institution’s product, corporate affairs, public relations, brand, legal, procurement, finance & contact centre teams to constantly deliver best outcome for customers via marketing comms.Document processes, key learnings and best practices that can be reused across the client’s business.Stay up to date with industry trends and best practices to continuously improve campaign effectiveness and bring best in class marketing practices and recommendations to the banking institution