Head, Virtual Account Management

1. Revenue Growth and Optimization:Develop and execute strategies to drive advertising revenue from longtail accounts.Identify opportunities to increase Average Revenue Per Account (ARPA) through upselling, cross-selling, and tailored promotional campaigns.Analyze vendor performance and implement initiatives to increase deal value and partnership longevity.2. Team Leadership and Management:Lead and oversee Virtual Account Management teams across BPO, in-house operations, and COE.Set clear performance objectives for teams and ensure alignment with company goals.Foster a high-performing, collaborative team culture focused on delivering value to both vendors and the company.4. Data-Driven Decision Making:Leverage analytics to segment longtail accounts, prioritize outreach, and design targeted campaigns.Monitor KPIs such as revenue growth, Deal value, and penetration to measure success.Generate insights from performance data to guide strategic decision-making and resource allocation.5. Stakeholder Collaboration:Partner with Process Design, Analytics, and Growth teams to design and implement value-adding initiatives for longtail accounts.Act as the central point of contact for VAM-related topics, ensuring alignment with company-wide objectives.