Business Analyst, Debit Card

Position Overview

Blend360 is seeking a Business Analyst to support the continued launch, performance

measurement, and optimization of a co-branded debit card product.  The Business Analyst will work directly with product management and cross-functional stakeholders

to analyze payment transaction data, develop reporting tools and performance metrics, identify

product performance gaps, and recommend strategies that improve customer acquisition,

activation, engagement, retention, and card usage.

This position requires a hands-on product analyst with strong card and payments experience. It is

not primarily a requirements-gathering, project coordination, or documentation-focused Business

Analyst role.

Responsibilities

Analyze debit card payment transaction data to identify performance trends, customer

behaviors, product issues, and growth opportunities.

Develop and maintain dashboards, reporting tools, and analytical infrastructure used to

monitor debit card performance.

Define KPIs and success metrics across customer acquisition, activation, engagement,

retention, transaction frequency, and card usage.

Use SQL to extract, combine, validate, and analyze complex transactional and customer

data.

Translate analytical findings into clear business stories and actionable product

recommendations.

Identify performance gaps and estimate the potential business impact of proposed

improvements.

Recommend and prioritize strategies that increase debit card adoption, engagement, and

usage.

Support the development and execution of the debit card product enhancement roadmap.

Present findings, recommendations, and performance updates to product leaders and

business stakeholders.

Partner with product, marketing, sales, operations, analytics, and issuer stakeholders.

Monitor debit card industry trends, competitor activity, regulations, emerging payment

technologies, and consumer behavior.

Contribute card and payments industry knowledge to product innovation and

differentiation initiatives.