The Cobrand Acquisition Strategy, Performance & Analytics lead is responsible for driving business management and performance analytics, as well as supporting channel strategy and project work for the Cobrand Acquisition Team. This is a key role that works in close partnership with both external and internal partners, including Product, Acquisition Channel Management, Analytics, Risk Management and Finance teams in order to ensure efficient operation of the Cobrand acquisition strategy. The BMO lead will drive strategic change and innovation in the Cards Acquisitions business from a holistic Omni-channel perspective, through the evaluation of performance drivers to transform insights into recommendations.This will involve maintaining a strategic playbook, keeping up to date on key initiatives, and adding a project management rigor to these initiatives that would involve tracking deliverables across multiple teams. Additionally, the candidate will also be asked to lead, coordinate, and deploy strategic initiatives that enhance marketing opportunities and capabilities across products and digital channels.Lastly, the role will have the opportunity to engage in special projects geared towards new channels, and capabilities to drive future growth to meet partner commitments.Responsibilities:
Analyze performance KPIs utilizing various analytical tools and techniques. Translate data into insights, identifying areas of opportunity for enhancements and make data-driven recommendations
Develop, maintain acquisition dashboard, and report out ongoing performance to help inform business decisions to drive account acquisition strategy. This will include working with channel managers to understand their current methods for reporting performance and developing new ways to use the data
Responsible for weekly performance updates, identifying risks and opportunities to plan, and drive necessary dialogue to close any gaps
Track and evaluate acquisition key financial metrics to manage Cobrand Acquisition marketing investment (Marketing Expenses, Acquisition Bonus Incentive, etc.). Identify investment opportunities and align spending to improving financial performance
Build and maintain monthly walk forward views to capture strategy changes and progress to plan
Log Opportunities & Risk. Work across marketing and cross-functional analytics teams and to size accounts, returns, marketing, incentive and bounty expenses
Prepare presentations for senior management and partner business reviews. Requires knowledge of channels and products within acquisitions and the ability to interpret information from all cross-functional areas. Identify issues and provide recommendations
Evaluate program performance to drive future strategies, optimize existing channel performance and identify opportunities for improved efficiency, effectiveness and enhanced customer experience
Apply critical thinking and communication skills to address stakeholder questions, identify bottlenecks and streamline existing processes
Develop and maintain test and learn plan and learning agenda. Partner with Acquisition Channel Management teams to capture holistic test plan and results and share with broader cross-functional teams
Partner with acquisition competitive insights team to compile, interpret and analyze competitive information, in order to drive strategy decisions
Ad hoc project lead management and support
Qualifications:
6 -10 years of experience in Financial Services (Credit Card industry preferred) and program management
Excellent analytical, project and process management skills with proven ability to translate large volumes of data and generate meaningful insights
Solid organizational skills and ability to manage multiple projects at one time
Proficiency in MS Office (Excel, Word, PowerPoint, Visio)
Proficiency in Adobe Analytics and Tableau
Broad knowledge of P&Ls, analytics, marketing and storytelling with data
Demonstrated thought leadership and strategic agility. Ability to work well under tight deadlines in a fast-paced and team-oriented environment
Demonstrated success in managing internal and external partnerships and ability to negotiate complex structures
Creative problem solving and sense of ownership
Leadership Competencies:
Exemplary communication, presentation and influencing skills - demonstrating comfort and confidence presenting to internal/external partners as well as senior management
Demonstrated ability to synthesize data and make fact-based recommendations and create concise, high-impact presentations
Self-starter who effectively communicates across all levels of management and across all functional areas within a highly matrixed environment
Excellent interpersonal skills
Consistently demonstrates clear and concise written and verbal communication skills
Strong sense of accountability and decisiveness in a strong work ethic culture
Education:
Bachelor’s/University degree, Master’s degree preferred
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.Job Family Group:MarketingJob Family:Marketing Program ManagementTime Type:Full timePrimary Location:Irving Texas United StatesPrimary Location Full Time Salary Range:$114,720.00 - $172,080.00In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.Anticipated Posting Close Date:Mar 06, 2025Citi is an equal opportunity and affirmative action employer.Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi (https://www.citigroup.com/citi/accessibility/application-accessibility.htm) .View the "EEO is the Law (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/eeopost.pdf) " poster. View the EEO is the Law Supplement (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/OFCCPEEOSupplementFinalJRFQA508c.pdf) .View the EEO Policy Statement (http://citi.com/citi/diversity/assets/pdf/eeoaapolicy.pdf) .View the Pay Transparency Posting (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp%20EnglishformattedESQA508c.pdf)Citi is an equal opportunity and affirmative action employer.Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.
Full-time