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Overview
Our Content Designers are empathetic writers, editors and creative collaborators who make awesome content with a focus on organization, messaging hierarchy and visual layout, user experience and context within the larger customer ecosystem and product hierarchy. We are content strategists and information architects building personalized and tailored content marketing experiences for our audiences by effectively managing, testing, iterating and optimizing a variety of media across dozens of internal and external channels. We share a passion for crafting omni-channel messaging based on our internal tone and voice framework that connects with our network of auto dealers to inspire and motivate them to take action. Brainstorming ideas. Collaborating with creative teams. Developing strategic concepts. Executing awesome work. Our team works closely with other teams to make all of this happen (think video production, UX designers and researchers, graphic designers, product managers, copy editors, email marketers, web developers and digital publishers) and are passionate about exploring the future of content as it expands beyond traditional copywriting and waterfall content development. Did we mention collaboration?On any given day, you may be asked to design content for a variety of channels, including, but definitely not limited to, websites, email, digital ads, presentations, social channels, employee communications, videos, podcasts and executive messaging. The right candidate thinks about these things: How does this interface deliver content most effectively to convert? What is the messaging hierarchy for this product? Where does this piece of content fit into the big picture? How can we better leverage our channels and UI to serve our messages? An important note: We really like working with each other. Our teams are passionate about not only driving our business forward and achieving company goals, but also about having a great time doing it. We work hard, and we play hard. We're highly responsible, we love to learn (we're really curious people), and we're really passionate about our profession. If this isn't your jam, no hard feelings. If this sounds like something you'd like to be a part of, take a look at the job duties and required skills and experience to see if you might be the right fit to join our team. Responsibilities JOB DUTIES- Write, edit and test engaging B2B and B2C content driven by strategic communications goals and consistent with GMF brand voice and tone
- Partner with internal and external stakeholders to create, develop and execute omni-channel campaigns and communication programs that drive results
- Develop new ideas to support and enhance the department's overall content design strategy
- Edit and contribute to designs and content in Word, XD, Figma, or other content and design tools
- Collaborate and brainstorm with other marketing teams, such as design, UX, analytics and product developers
- Work with subject matter experts and business stakeholders for expertise-driven content
- Act as a communication liaison to departments throughout the company
- Be awesome
- Be open to constructive feedback
- Demonstrate teamwork to help promote an ego-free, creative culture
- Consistently manage deadlines and priorities for multiple projects simultaneously
- Continually track, measure, evaluate and improve communication efforts that lead to enhanced customer experiences
- Provide communication, grammar, editing and marketing expertise in support of other departments as needed
- Perform other duties as assigned
- Conform with all company policies and procedures
- Advanced knowledge of content marketing and content strategies
- Advanced knowledge of communication processes
- Advanced knowledge of B2B and B2C marketing theories and practices
- Experience with design thinking and content design
- Experience with collaboration and organization tools, content calendars
- Experience coordinating people and teams to a common goal
- Knowledge of wireframing and UX writing
- Knowledge of principles of SEO including keyword research
- Knowledge of AP style
- Knowledge of the blogging ecosystem relevant to auto financing field
- Knowledge of the financial or automotive industries
- Strong project management skills
- Advanced written and verbal communication skills
- Demonstrated experience with video and audio (eg, podcast or IVR)
- Self-starter and team player able to work seamlessly with team members, executives, vendors and customers
- Ability to make independent decisions
- Leadership skills
- Experience in the development and implementation of strategic and marketing communication
- Ability to identify and reach specific audiences and their needs
- Good interpersonal communication skills to interact with all levels of team members and management
- Desire to interact with other super-cool team members
- Good presentation skills
- Ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
- Social media savvy
- Highly developed writing and editing skills with an understanding of news, feature and online writing styles
- Ability to effectively prioritize and balance multiple initiatives using effective time-management skills
- Interpersonal skills to relate with staff at all levels throughout the company to stay aware of potentially newsworthy developments
- Strong presentation and media relations skills to communicate and persuade a wide range of audiences
- Clear articulation of messages in all media
- Ability to positively lead, coach and develop others
- Multi-tasking skills
- Advanced software applications (eg, PPT, Miro, Excel, Figma, XD)
- Bachelor's Degree in related field or equivalent professional work experience, in journalism, mass communications, public relations or related discipline required
- 3-5 years of experience in an advertising/marketing agency or a corporate communications/marketing role, including internships required