Data Analyst, Marketing Insights

Radiansys, Inc.
Austin, TX
02 Jul 2024

Vacancy expired!

Job Title: Data Analyst, Marketing Insights

Location: Austin TX or SF CA, will be a hybrid model

Job Type: Contract on C2C / W2

Experience in Marketing Analytics - min 2 years Tools: Google Analytics/Adobe Analytics Tableau/Power BI A/B testing SQL Any questions, let me know. Thanks.

Practice Development - 10% • Contribute to the development of a data driven culture within SVB Marketing • Contribute to the development of new analytics capabilities and frameworks Execution - 70% • Contribute to the design of performance tracking dashboards, identifying insights and opportunities for improvement • Advise Integrated Marketing Strategists on KPIs that align w/ SVB’s KPI framework • Collaborates with Marketing Research & Insights, Integrated Marketing Strategy and other Performance Marketing teams to align on metrics across campaigns/initiatives • Gather and propose data-driven recommendations and strategies to optimize marketing efforts. • Build reports and provides strategic insights derived from marketing and sales data that drive investment and client experience decisions, and communicate insights to marketing strategists, market research & insights analysts and channel strategists • Gathers analytics requirements by initiative/project and analyzes the data. Determine analytics gaps where applicable • Collaborate with data engineers, channel marketing specialists and agency partners to understand and provide feedback on interpretation of analysis into insights. • Drive the internal reporting of specific campaign/initiative performance across business segments Measurement/Optimization (Continuous Improvement) - 20% • Deliver recommendations for optimization to creative/targeting to help reach KPIs • Provide analytical support for campaign strategy development, campaign test and measurement design and post-campaign analysis • Contribute to the development and optimization methodologies to measure effectiveness of campaigns across multiple channels • Collaborate with other marketing analytics team members on potential modeling/attribution needs to understand campaign/channel effectiveness Decisions • Should be comfortable recommending key decisions; Majority of decisions will need to be approved by Sr. Manager, Marketing Analytics Recommendations • Recommend optimizations to ongoing multichannel analytics strategies and processes Knowledge • Demonstrated analytical background and deep experience with advanced marketing analytics, return on investment/financial modeling, media-mix models, MTA and other analysis • Demonstrate high proficiency across a wide range of technologies related to the storage, transfer, integration, data visualization, data warehousing, and analysis of large and complex data sets. • Knowledge of advanced methods such as artificial intelligence and machine learning related to marketing is preferable. Skills • Strong analytical skills a must with emphasis on ROI/attribution analysis and funnel optimization • Ability to translate quantitative data into actionable recommendations • Experience with data visualization tools such as Excel, Tableau, Power BI etc. • Ability to track, measure, and report on results of various marketing functions to determine ROI • Data-driven orientation and the ability to leverage data strategically to link back to the higher-level business objective • Impeccable attention to detail and strong ability to convert complex data into insights and action plans. • Must have prior experience with these tools: Google Analytics/Adobe Analytics, Oracle database • Nice to have prior experience with these tools: MAP (Marketo), A/B testing tool (Optimizely), CRM (Dynamics 365/SFDC) • Be able to work in an Agile set up is preferable Competencies • Works well with technical and management teams • Highly developed analytical, problem-solving, and consulting skills • Highly autonomous and productive in performing activities, requiring only minimal direction from or interaction with supervisor • Analytical reasoning abilities, intellectual curiosity, investigative mindset, strong business acumen, and creativity in problem solving. • Ability to be agile & nimble to changing business conditions, strong collaboration and teamwork across different functional groups to contribute to a productive work culture. Lead strategically and create trust and respect within the department. • Highly motivated with ability to thrive in a fluid and demanding environment Required Education and Experience • 6+ years of experience in marketing data analytics with a strong focus on building data architectures and analytics to measure marketing influence on revenue • 5+ years SQL • 4+ years of experience with Google Analytics. • BS, BA or equivalent in Math, Computer Science or related fields required; MBA or MS in Statistics, Math or related fields a plus

Responsibilities:
  • Develop, optimize, and implement metrics-based dashboards to monitor full marketing funnel engagement • Measure effectiveness across client journeys • Review, adjust, and optimize metrics based on feedback from marketing and BU leadership all while measuring and mapping year-over-year pacing and progress against goals. • Provides strategic insights derived from marketing and sales data that drive investment and client experience decisions, and communicate insights to marketing strategists, market research & insights analysts and channel strategists • Ability to analyze complex data into digestible and actionable graphs, charts, presentations, etc. • Contribute to the development and optimization methodologies to measure effectiveness of campaigns across multiple channels
  • ID: #43777814
  • State: Texas Austin 73301 Austin USA
  • City: Austin
  • Salary: Depends on Experience
  • Job type: Contract
  • Showed: 2022-07-02
  • Deadline: 2022-08-30
  • Category: Et cetera