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Digital Communications Specialist - ( 240002PB )DescriptionGrow with the best. Join a smart, creative, and inspired team that accomplishes operational excellence. Bringing together individuals with diverse backgrounds, talents, and expertise, our 26,000 team members in over 400 locations worldwide are vital to making our Company stronger.Reporting to the Digital Communications Manager, the Specialist is a passionate, creative, and analytical communications professional. Working with a high-performing team of professionals who are focused on evolving our digital function, our goal is to reach the hearts and minds of our employees with communication experiences that shift behavior to support and drive long- term business strategy.Your OpportunityOur digital ecosystem plays an important part in employee engagement. We ensure our global community have access to timely, high-quality resources and the information they need to be successful at Stantec. The DCS supports the ongoing evolution of our corporate intranet in alignment with the governance model and support the implementation and ongoing management of email tracking software. The Specialist oversees the day-to-day operations of the intranet and email tracking. They will also be responsible for reporting using our systems data and analytics. This role also supports the broader work of Stantec’s Employee Communications team and will have a critical role in driving employee engagement across our digital channels.The ideal candidate is a creative problem solver, independent self-starter, has a flair for data and analytics, and comfortable working cross-functionally and with all levels of seniority within an organization.Your Key Responsibilities
Oversee the day-to-day operations, including content development and management, of the intranet and email tracking software
Work closely with our Employee Communications team as well as greater Marketing and Public Relations and technology teams
Supports digital communications channels to build and maintain the different methods of communication EC uses to promote and distribute stories across Stantec (the intranet, email, Yammer etc.)
Produce analytics and reports to guide and support the EC team on tactics, strategies, and communications evaluations
Maintain relevant measurement of intranet usage and apply learnings to improve adoption and the user experience
Publishes content on the intranet while managing information management records
Serve as a member of the larger intrant team for intranet-related queries and support requests from the business to create new intranet pages, sites or communities
Provide support to content owners ensuring they have the knowledge and tools required to manage their content while ensuring a consistent approach
Support Employee Communications team as needed
Support editorial in content development and our editorial and campaign calendars
Establish a strong understanding of target audiences and develop strategies that map content across multiple channels to support Employee Communications strategies
Keep abreast of trends and advancements in digital and social media marketing as well as emerging technologies and applications
QualificationsYour Capabilities and Credentials
Creative, strategic thinker
Detail-oriented and organized, with exceptional prioritization skills
Ability to effectively balance multiple priorities
Strong project management skills
Fundamental understanding of the digital marketing landscape
Excellent written and verbal communication skills, with proven ability to tell brand stories and communicate complex, technical ideas in simple language
Proven ability to create content that positively impacts brand and business objectives
Proficient with digital marketing systems, with a preference for enterprise systems such as Adobe Experience Manager, Marketo, and/or Hootsuite
Experience hosting webinars and digital events on commonly used platforms, such as Teams, etc.
Proficient with digital marketing analytics platforms, such as Google, Adobe, SEO tools, and others
Proven ability to use digital marketing data to inform digital strategy and tactics
Ability to collaborate effectively with creative professionals (writers, graphic designers, videographers) in a team environment, as well as to work autonomously
Experience presenting content and analytics to teams, including senior leaders
Education and Experience
Post-secondary degree in communications, public relations, or marketing.
Minimum 5 years of experience in content marketing, communications, public relations, or journalism
This description is not a comprehensive listing of activities, duties or responsibilities that may be required of the employee and other duties, responsibilities and activities may be assigned or may be changed at any time with or without notice.Stantec is a place where the best and brightest come to build on each other’s talents, do exciting work, and make an impact on the world around us. Join us and redefine your personal best.Benefits Summary: Regular full-time and part-time employees have access to medical, dental, and vision plans, a wellness program, health saving accounts, flexible spending accounts, 401(k) plan, employee stock purchase program, life and accidental death & dismemberment (AD&D) insurance, short-term/long-term disability plans, emergency travel benefits, tuition reimbursement, professional membership fee coverage and paid family leave. Regular full-time and part-time employees will receive ten paid holidays in each calendar year. In addition, employees will be eligible to accrue vacation between 10 and 20 days per year and eligible for paid sick leave (and if more generous, in accordance with state and local law).Temporary/casual employees have access to 401(k) plans, employee stock purchase program, and paid leave, in accordance with state and local law.The benefits information listed above may not apply to union positions because benefits for such positions are governed by applicable collective bargaining agreements.Primary Location : United States-Texas-AustinOther Locations : United States-Texas-Fort Worth, United States-Florida-Tampa, United States-Texas, United States-Texas-San Antonio, United States-Texas-Houston, United States-Pennsylvania-Philadelphia, United States-Kentucky-Lexington, United States-Kentucky-LouisvilleOrganization : BC-1886 Public Relations-US CorporateEmployee Status : RegularJob Level : Individual ContributorTravel : NoSchedule : Full-timeJob Posting : Jul 8, 2024, 7:33:04 AMReq ID: 240002PB#additionalStantec provides equal employment opportunities to all qualified employees and applicants for future and current employment and prohibit discrimination on the grounds of race, color, religion, sex, national origin, age, marital status, genetic information, disability, protected veteran status, sexual orientation, gender identity or gender expression. We prohibit discrimination in decisions concerning recruitment, hiring, referral, promotion, compensation, fringe benefits, job training, terminations or any other condition of employment. Stantec is in compliance with local, state and federal laws and regulations and ensures equitable opportunities in all aspects of employment. EEO including Disability/Protected Veterans
Full-time