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Job Description
Your curiosity and sharp insights will help you pave the way in this newly created role within one of Informa Market’s most successful groups. Informa Markets’ Infrastructure & Construction group is seeking a full-time Digital Marketing Manager who will primarily oversee digital marketing activities for a specific group of events, media brands, and new product launches. You will provide our exhibition and online franchises with campaign support, digital strategy, deep analysis, and actionable programs that deliver critical insights into our audiences and business decisions.Your responsibilities will include:- Audience/attendee acquisition, development, or subscriber growthwith a heavy focus on digital
- Develop data-driven audience growth strategies that leverage both paid and organic acquisition channels, working with key stakeholders on defining priority channels, partners, and target audiences to drive database and subscriber growth
- Set and track key performance metrics that align with business objectives; present and communicate progress against KPIs to key stakeholders on a regular basis
- Planand executeemail marketing programs including segmentation, email setup, deployment, and reporting, using features including dynamic content and multi-step campaigns
- Track progress and drive continuous improvement to acquisition funnels via analysis and optimization; identify and validate improvements through research, internal/external feedback, best practices, and various testing methodologies (e.g. A/B)
- Analyze campaign performance and deliver actionable insights and recommendations to improve future performance, efficiency, and spend
- Continuous website updates, including, but not limited to, tailored website experiences based on customer behavior, journey, technology, and demographics
- Managewebsite and analytics, including monitoring traffic, sources, conversions, and KPIs
- Work with brand managers and editorial to implement SEO strategies to foster organic site growth of event and media publishing sites
- Support event brands in the setup and launch of their mobile app and customer referral programs with our preferred vendors
- Establishbenchmarks across all digital campaigns to monitor campaign and performance
- Travel to industry events as needed
- Special projects as needed
Qualifications
- Bachelor’s degree in marketing/advertising or database management or equivelant work experience
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Previous experience of Eloqua or other automated marketing email platform
- Experience with A/B and multivariate experiments
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Adobe Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- Previous experience in CMSs, Adobe Experience Manager and Drupal preferred
- Excellent attention to detail and organizational skill required
- Experience with Adobe Creative Suite (e.g. Photoshop, Illustrator) preferred
- Project management skills: Capable of multi-tasking and managing several projects at a time.
- Experience
- Excellent written and oral communication skills
- Analytical mindset with numerical aptitude
- Initiative, ambition, self-direction, problem solving and deep sense of curiosity.
Additional Information
What we offer:- Competitive Compensation Package
- Access to LinkedIn Learning and other development/training opportunities
- Health and Wellness Benefits (medical, dental, vision)
- 401k and Matching
- Employee Stock Purchase Plan
- Generous PTO policy
- Work-life balance
- Additional discounts through various partnerships
Want to learn more about Informa and what makes us a great company? Check out the links below!
- Why Informa:https://informa.com/talent/why-work-at-informa
- What we do:https://informa.com/about-us/what-we-do/
- Informa.com:https://informa.com/
- Informa Markets:https://careers.informa.com/informa-markets/vacancies.aspx
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.