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Marketing AutomationThe Marketing Automation team is responsible for driving the overall development, design, build, execution, and measurement of campaigns and experiences in marketing automation platforms and tools. The Center of Excellence for Marketing Automation delivers on our objectives, bringing to life client journeys across channels, build experiences that drive engagement and lead conversion with B2B and B2C, Brand, and Nuveen audiences. Marketing Automation professionals are responsible for working collaboratively with cross-functional teams, including marketing, sales, and IT.Marketing Automation is inclusive of Campaign Delivery Optimization, Campaign Data Automation, and Channel Strategy and Optimization. Campaign Data Automation to lead and develop our marketing automation delivery and will have a deep understanding of data management and marketing automation tools and technologies. Strategy and Optimization to lead and develop our marketing automation strategy. Campaign Delivery is responsible for leading and developing our marketing automation delivery and partners with our various audience leads from Client Marketing. Across of the pillars, each will have a deep understanding of marketing automation tools and technologies and how to leverage them to achieve TIAA business objectives.Key Responsibilities and Duties
Works closely with business and technology colleagues.
Works with colleagues to implement recommendations regarding modifications to improve products and services and/or marketing approaches, based on the analysis of business results of recently introduced or enhanced products and services.
Implements recommendations regarding modifications to improve products and services and/or marketing approaches, based on the analysis of business results of recently introduced or enhanced products and services.
Cultivates relationships with related outside entities to maintain good public relations with business partners.
Manage customer relationships and cloud marketing programs such as content development and basic event logistics;
Stay up-to-date with the latest trends and best practices in marketing automation, lead generation, and lead nurturing.
Educational Requirements
University (Degree) Preferred
Work Experience
5+ Years Required; 7+ Years Preferred
Physical Requirements
Physical Requirements: Sedentary Work
Career Level8ICRequired Qualifications:
5+ years of experience in marketing automation, demand generation, and system operations
Preferred Qualifications:
7+ years of experience in marketing automation, demand generation, and system operations
Bachelor's degree in Computational Engineering, Science, or a related field; Master's degree is preferred
Hands on experience with SFMC marketing automation platform and tools
Deep understanding of marketing automation workflows, create email marketing campaigns, and deepen customer engagement
Strong leadership and team management skills, with a track record of leading and developing high-performing teams
Strong collaboration skills and ability to work cross-functionally with marketing, sales, and IT teams
Excellent written and verbal communication skills
Additional Responsibilities and Duties:
Lead a team of Content Engineering specialists providing technical and design leadership, mentoring and guidance
Architect content engineering and personalization solutions leveraging SFMC platforms and tools to increase lead generation, lead nurturing, and customer retention
Develop / Lead Content Personalization and targeting leveraging SSJS scripts and/or AMPScripts
Develop / Lead creation of responsive HTML and CSS for omni channel content distribution
Develop / Lead development of React JS and/or Next JS components for enabling interactive user experience on TIAA channels
Develop / Lead creation of RESTful API’s for enabling integration with TIAA backend systems
Set up Swagger for API interaction and distribution
Develop / Lead development of SFMC Content Builder Extension leveraging Content Block SDK
Develop / Lead SFMC content integration with AEM sites and AEM DAM
Enable content discovery through structured content tagging and taxonomy
Lead team to develop reusable marketing content leveraging SFMC content builder aligning with content automation strategies
Convert business requirements to technology strategy and design specifications
Lead team to design and build reusable content types working closely with TIAA CMO teams
Lead development of marketing content automation journeys aligning with TIAA business objectives
Lead team to design and build content taxonomy and content tagging capabilities in SFMC Content Builder
Lead development of customer journeys in SFMC journey builder delivering the right content to the right audience
Lead team to design and build Web Templates in Marketing Cloud Personalization
Lead design and development of Content Personalization Einstein rules across SFMC
Develop omni channel content distribution automation capability leveraging SFMC platforms and tools
Related SkillsAgile Methodology, Audience Insights, Audience Segmentation, Consultative Communication, Customer-Focused Campaign Development, Data Analysis, Digital Savviness, Marketing Analytics, Marketing Automation, Problem Solving, Process Management, Relationship Management, Strategic Thinking, Test & Learn MentalityAnticipated Posting End Date:2024-02-26Base Pay Range: $131,600/yr. - $165,000/yr.Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).Company OverviewTIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.Benefits and Total RewardsThe organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary (https://www.tiaa.org/public/pdf/benefits-at-a-glance.pdf) .Equal OpportunityWe are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.Read more about the Equal Opportunity Law here (https://www.dol.gov/general/topics/posters) .Accessibility SupportTIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:Phone: (800) 842-2755Email: accessibility.support@tiaa.orgPrivacy NoticesFor Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here (https://www.tiaa.org/public/tiaa-nuveen-privacy) .For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here (https://www.tiaa.org/public/tiaa-nuveen-ca-privacy) .For Applicants of Nuveen residing in Europe and APAC, please click here (https://www.tiaa.org/public/nuveen-eu-uk-privacy) .For Applicants of Greenwood residing in Brazil (English), click here (https://www.tiaa.org/public/support/privacy/applicants-greenwood-privacy) .For Applicants of Greenwood residing in Brazil (Portuguese), click here (https://www.tiaa.org/public/support/privacy/applicants-greenwood-portuguese-privacy) .For Applicants of Westchester residing in Brazil (English), click here (https://www.tiaa.org/public/support/privacy/applicants-westchester-privacy) .For Applicants of Westchester residing in Brazil (Portuguese), click here (https://www.tiaa.org/public/support/privacy/applicants-westchester-portuguese-privacy) .TIAA started out over 100 years ago to help ensure teachers could retire with dignity. Today, many people who work at not-for-profits rely on our wide range of financial products and services to support and strengthen their financial well-being.Privacy Notices
For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here (https://www.tiaa.org/public/tiaa-nuveen-privacy) .
For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here (https://www.tiaa.org/public/tiaa-nuveen-ca-privacy) .
For Applicants of Nuveen residing in Europe and APAC, please click here (https://www.tiaa.org/public/nuveen-eu-uk-privacy) .
For Applicants of Greenwood residing in Brazil (English), click here (https://www.tiaa.org/public/support/privacy/applicants-greenwood-privacy) .
For Applicants of Greenwood residing in Brazil (Portuguese), click here (https://www.tiaa.org/public/support/privacy/applicants-greenwood-portuguese-privacy) .
For Applicants of Westchester residing in Brazil (English), click here (https://www.tiaa.org/public/support/privacy/applicants-westchester-privacy) .
For Applicants of Westchester residing in Brazil (Portuguese), click here (https://www.tiaa.org/public/support/privacy/applicants-westchester-portuguese-privacy) .
Nondiscrimination & Equal Opportunity EmploymentTIAA is committed to providing equal opportunity across all employment practices and we believe our employees have a right to a diverse and inclusive workplace.EEO is the Law (https://assets.phenompeople.com/CareerConnectResources/TIAAGLOBAL/documents/22-088EEOCKnowYourRights-1688394514088.pdf)Pay TransparencyPhiladelphia Ban the Box (https://www.phila.gov/media/20210423160847/Fair-Chance-Hiring-law-poster.pdf)
Full-time