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- Independently receive and conduct ad-hoc data analysis and reporting requests that require data blending from multiple data sources
- Work collaboratively and develop relationships with Marketing stakeholder groups to build data solutions and develop and design advanced analytics POCs
- Structure and present analyses to executives and other key stakeholders
- Define problem statement and extract user requirements for Marketing related data analysis
- Develop and present analyses and reports using data visualization and storytelling best practices
- Identify underlying trends or patterns and generate meaningful insights/recommendations for the business
- Identify and report anomalies to the overall Data Guardian for the enterprise
- Participate in data quality issue analysis and resolution recommendations
- Collaborate with peer analysts across the enterprise to ensure data accuracy, consistency, and trust from internal customers
- Develop predictive models that can be operationalized for ongoing use
- Provides thought leadership for complex problems requiring a data science approach
- Support enterprise-wide research efforts that benefit the overall measurement of revenue growth and other key business goals
- Minimum of 8 years' experience in marketing analytics
- 3-6 years' experience in a management role in marketing analytics or equivalent
- M.A./M.S. degree in statistics, data science, business analytics, mathematics, or related field
- Has led advanced analytics teams to create insights for a marketing organization
- Has experience translating technical terms and explaining complex analysis to business stakeholders
- Proficiency with Business Intelligence Tools
- Has profiled, explored, and combined datasets in a cloud data warehouse
- Experience with real-time POS data, big data pipelines, structured, semi-structured, and unstructured datasets
- Experience supporting and working with cross-functional teams in a dynamic environment
- Proven ability to manage multiple, competing priorities simultaneously
- Positive can-do attitude with strong initiative and follow through
- Advanced Analytics capabilities using statistical and data visualization tools
- Previous experience in Retail, CPG, Marketing, Loyalty/CRM or eCommerce is a plus.
- Experience with Agile and Scrum preferred.
- Snowflake (preferred), Redshift, or BigQuery
- PowerBI (preferred), Tableau, or Qlik
- Alteryx
- Excel
- Azure
- Need someone who is knowledgeable from a tech perspective, but also able to deal with people
- Understand business issues and be able to mentor and provide priorities for team to work on
- Agile
- Someone that knows their tech stack (not Python)
- Power BI (moving towards more Power BI)
- Adobe Analytics for online reporting (something similar will work)
- Would love to see Snowflake (something similar would work)
- Experience building models
- Doesn' t need to be deep in building models. Must be able to maintain and own them though
- Will take everything from everywhere and understand it from a reporting perspective (all channels)
- Building customer models and understanding the customer hygiene (not Digital focused)
- Leverages data hygiene, data pins, able to understand code written and can get hands dirty
- Able to have conversation and dumb it down for others
- Media knowledge/experience nice to have (Digital)
- Just getting into digital/e-commerce
- Salesforce, Salesforce Marketing Cloud, Salesforce Social and Service are in their environment (does not need Salesforce exp.)
- Retail experience is a big plus
- Not looking for the latest and greatest technology, but can leverage what they have
- Might have access to implement technology if trusted
- Maybe moving towards Azure
- Will be working with Omni channel team
- Will work with multiple teams (will be sharing data with them)
- Will have 3 direct reports (only 1 is in place currently (data manager of analytics), 2 data scientist being hired)
- Director of Marketing Technology, Director of Media and Director of Loyalty and CRM/email (peers)