Vacancy expired!
- Top 3 skills: Adobe analytics, analytical and also it focuses on digital team, AB testing, dashboards.
- Minimum 3 years of web analytics experience
- Strong Adobe marketing cloud experience desired (Workspace, ReportBuilder, Data Warehouse, Target, etc.)
- Leverage data to gain insights into trends, user behaviour, and user pathing in order to drive our digital marketing strategies.
- Take various sources of data and condense it down to a coherent story with a clear conclusion and actionable insights.
- Manage stakeholder relationships and serve as the SME for web analytics.
- Contribute to building an analytics strategy and elevate the analytics platform to achieve a data-driven digital marketing culture.
- Data analysis for web projects, A/B and multivariate testing, and ad hoc requests
- Oversee tag management services and maintain integrity across multiple sources of data.
- Partner with multiple vendors to implement analytics requirements.
- User acceptance testing of Adobe tags and validation of web reporting enhancements/changes (data validation, etc.) on various platforms.
- Communicate project status, risks, dependencies and roadblocks for technical audiences and business stakeholders.
- Minimum 3 years of web analytics experience
- Strong Adobe marketing cloud experience desired (Workspace, Report Builder, Data Warehouse, Target, etc.)
- Bachelor's Degree in Business, Marketing, Economics, or related field
- Strong analytical skills with the ability to collect, organize, analyze and disseminate significant amounts of information with attention to detail and accuracy.
- Implementation experience with analytics platforms such as a web reporting tool and tag management software preferred.
- Expert knowledge of Excel and PowerPoint
- Experience with business intelligence tools a plus
- Experience with offline/online data integration is a plus.
- Up to date with current analytics trends and tools
- Critical thinker who can problem solve
- Excellent communication skills; proven written and oral presentation skills.
- Ability to work independently and is a motivated self-starter.
- Detail-oriented and organized.