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What we’re looking for: As a key role on the show management team, the Marketing Manager is responsible for developing and executing on a cohesive campaign to build attendance for live or virtual events.  The right candidate will have an eye for detail, be willing to try new things, have impeccable communication skills both written and verbal, and be passionate about delivering excellence for Informa Markets Engineering customers.Responsibilities:Collaborate with the Group Event Director on determining the marketing strategy for IME’s show brands and ensure alignment with portfolio and event goalsOwn end-to-end event marketing for Proprietary Events, including analysis, ideation, execution, and reporting of all things related to event marketing programsCreate, manage, develop and produce attendee and exhibitor promotional collateralOverall responsibility for tactical execution of marketing campaignsPartner with the central marketing team to ensure IME’s event presence and experiences bring the show brands to life and align with business priorities and event messagingDrive continuous improvement and propose fresh ideas to drive the most impact in our program initiatives and event marketing campaignsDevelop relationships with external media partners to build barter and advertising opportunities for the event(s)Partner with cross-functional teams: sales, event management, digital marketing, graphics, email deployment, web development, data, operations, and conferenceWork with the sales and digital marketing team to drive demand generation goals by creating campaigns that will provide leads towards the sales KPI’sAnalyze and understand attendee segments and personas to deliver marketing campaigns that drive attendance for show brand and meet the event’s objectives and KPIsSmart planning and keen attention to detail for large event management with multiple work streams: Eloqua, WrikeDevelop and manage marketing budgetsComfortable with project and timeline managementEffectively lead and coach direct reportsAbility to travel 15% of the time and work across time zones