Marketing Manager (Remote)

02 Oct 2024
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The Marketing Manager is responsible for driving the company’s marketing strategy, overseeing campaign execution, optimizing operational workflows, and ensuring alignment across marketing initiatives. This role involves managing cross-functional teams, external partners, and leveraging marketing technology to maximize efficiency and results. The ideal candidate will have a strong background in HubSpot, excellent copywriting skills, a strategic mindset, and the ability to thrive in a dynamic environment.

Key Responsibilities:

● Campaign Management & Strategy:

○ Develop and execute multi-channel marketing campaigns, including email, social media, and paid media, to drive customer acquisition, engagement, and retention.

○ Manage advertising agency relationships, ensuring alignment with brand goals and maximizing campaign performance.

○ Collaborate with cross-functional teams to create content and promotional strategies that meet business objectives.

● Marketing Operations & Workflow Optimization:

○ Design, implement, and optimize workflows in HubSpot to streamline marketing processes and improve operational efficiency.

○ Continuously analyze and enhance workflows to support scalability and alignment with company goals.

○ Use data-driven insights and analytics to recommend and implement marketing automation improvements.

● Content Creation & Management:

○ Create compelling, targeted content for email drip campaigns, ads, and landing pages to drive engagement and conversions.

○ Ensure consistency of brand messaging across all channels.

● Data Analysis & Reporting:

○ Monitor, analyze, and report on the performance of marketing campaigns, providing insights to optimize future efforts.

○ Use KPIs and metrics to track campaign effectiveness and adjust strategies accordingly.

● Team & Vendor Management:

○ Oversee relationships with external agencies and vendors, ensuring project timelines and goals are met.

○ Collaborate with internal stakeholders to align marketing efforts with overall business objectives.

Qualifications:

● Proven experience in marketing management, campaign development, and marketing automation.

● Strong proficiency in HubSpot and analytics

● Strong and creative copywriting skills.

● Ability to manage multiple projects and prioritize in a fast-paced environment.

● Excellent written and verbal communication skills.

Qualified candidates should forward their resume to careers@rentreporters.com.

Full-time
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