This role is based in our 300 S Riverside Plaza suite 1600, Chicago, IL 60606, USA office. Transform Our Tech Events into Revenue PowerhousesAre you ready to captivate the biggest names in technology and drive exceptional commercial outcomes for world-class events? Join our Commercial Marketing team within Informa Connect's Technology Division and become the creative force behind our global portfolio of Enterprise Technology events.Your MissionAs our Senior Marketing Manager, Commercial, you'll develop and lead strategic marketing initiatives that attract industry giants to our flagship events like Enterprise Connect, Channel Partners Conference & Expo, and Data Center World. You'll architect and oversee sophisticated marketing campaigns that not only fill our exhibition halls with premium sponsors but also create meaningful connections that drive substantial business growth and long-term partnerships.What You'll CreateStrategic Revenue-Generating Campaigns that transform prospects into sponsors and exhibitors through innovative, full-funnel marketing initiatives while establishing best practices for the marketing teamComprehensive Data-Driven Strategies by leveraging advanced analytics to optimize campaigns, forecast trends, and demonstrate clear ROI to executive stakeholdersMarket-Defining Narratives that elevate the unique value proposition of our events to decision-makers at top technology companiesAdvanced Sales Enablement Systems including prospectuses, executive pitch decks, thought leadership content, and performance reports that accelerate deal cycles and increase average deal sizeIntegrated Multi-Channel Experiences across digital platforms that engage high-value prospects throughout their journey, with particular focus on conversion optimization and retentionWhy You'll Thrive HereYou'll have the autonomy to develop innovative marketing approaches and lead cross-functional initiatives while working with a collaborative team dedicated to excellence. Your strategic vision will directly impact business outcomes, connecting technology leaders with unparalleled networking opportunities, industry insights, and vendor-neutral expo experiences featuring over 300 technology suppliers.