Associate Consumer Insights Manager

We're searching for a smart and hungry Associate Consumer Insights Manager. This important role will shape our approach to launching new products and expanding our brand's presence within the creative project making category. You will execute Cricut’s research agenda, transforming consumer excitement and needs into marketing strategies, new product concepts, and improved consumer experiences. Collaborating closely with product and marketing managers, you will design, gather, and analyze research data, translating insights into marketing, product, and experience strategies.The range of studies you’ll work on spans the gamut, from brand awareness/equity/health trackers, NPS tracking studies, price optimization studies, positioning and/or targeting studies, consumer segmentation, attitudes and usage studies, and concept and campaign testing, to syndicated data analysis. The ideal candidate will have experience conducting qualitative research, including IDIs, online bulletin boards, focus groups, and ethnographies.Responsibilities:Design and execute adhoc research projects, quant or qual, from start to finish, including refining and clarifying stakeholder research requests, designing studies, developing questionnaires or discussion guides, programming surveys or screeners, fielding surveys or recruiting for qualitative studies using internal or third-party sample, analyzing data, creating final reports, and aligning teams on recommendationsAnalyze large survey-based datasets (including syndicated datasets) and conduct higher-level analysis, including driver analysisConduct qualitative research, including IDIs, online bulletin boards, focus groups, and ethnographiesProvide design, execution, and analysis support to research projects your Consumer Insights teammates are leadingAssist in maintaining and evolving tracker studies, such as brand health or NPSDevelop expertise in our existing body of research, extracting key learnings to answer questions and ensure new studies speak to existing insightsEmploy team, industry, and research-on-research best practices in your workEnsure stakeholder buy-in, taking care that stakeholders have a stake in, digest, and know how to apply research findingsPartner with cross-functional teams, using insights to drive alignment, action, and win-win outcomesThis is a hands-on role, with potential to manage vendors