2024 MBA Intern - Digital Experience Marketing

10 Jun 2024

Our CompanyChanging the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!The Opportunity

The Digital Experience (DX) business is growing rapidly, and the Marketing organization owns all messaging and positioning of Adobe's suite of products to the market, including prospective customers, existing customers, and partners. In addition, DX Marketing drives demand generation in partnership with Sales, Product, and Product Marketing, provides data-driven customer insights back into the business, and crafts customer journey motions across the full marketing funnel. You will join a team that is creating new strategies and tactics as we continue to evolve what it means to be a best-in-class B2B marketing organization.All 2024 Adobe interns will be 'co-located hybrid. This means that interns will be assigned to an Adobe office location, but in-office schedules will be flexible and determined by team. All interns must live in the same state, country, and within commuting distance of their assigned Adobe office so they can be on-site as needed.What You'll Do

Understand the market, competitors, and our customers to identify customer trends and insights using data analysis and research

Develop your own recommended strategies and tactics, building marketing programs or customer journeys to achieve measurable customer outcomes

Create an end-to-end execution plan for your proposed strategies and programs, including a measurement framework to measure efficiency and market impact

Work cross-functionally with partners across Sales, Product, and Product Marketing to test your hypotheses and refine recommendations

Help scale the Digital Experience Marketing team to continue to optimize our marketing programs and customer impactWhat You Need to Succeed

Currently enrolled full time and pursuing an MBA degree or equivalent advanced degree program

Knowledge of marketing methods, channel strategies, and value proposition creation

Expertise in marketing analytics, marketing automation, content marketing, email marketing, and/or other digital marketing tactics

Ability to develop a project from concept to realization while taking input from key collaborators

Analytical mentality with the ability to assess business problems, structure and evaluate options, and implement those recommendations

Strong interpersonal skills with ability to work effectively with people at all levels

High degree of intellectual curiosity and ability to absorb concepts quickly

Business acumen and a dedication to understanding the customer

Demonstrated passion for digital experiences and/or cloud technologyDesirable But Not Essential

3+ years work or internship experience in a leading technology company, digital agency, marketing department, or strategy consulting organization

Undergraduate or advanced degree in marketing

Experience creating account-based marketing (ABM) strategies along with a practical understanding of the technologies and tactics necessary for execution

For full info follow application link.Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, sexual orientation, gender identity

, disability or veteran status.

  • ID: #51872959
  • State: Utah Lehi 00000 Lehi USA
  • City: Lehi
  • Salary: USD TBD TBD
  • Showed: 2024-06-10
  • Deadline: 2024-08-09
  • Category: Et cetera