Senior Global Product Manager- Hardware

We’re looking for a stellar Senior Global Product Manager to lead the development and launch of strategic new consumer electronics products at Cricut. Known for our innovation and product design, you will have the opportunity to take us to the next level, as you translate market and consumer insights into strategic product launches.As a Senior Global Product Manager, you'll:Manage the strategy and execution of new product innovation and renovationCreate full product business plans, including product concept, positioning, forecasting, P&L management, etc.Conduct industry and competitive analyses to drive strategic product decisionsIdentify key research questions and assist in developing consumer learning planActively conduct research and share insights with the cross-functional teamDefine the consumer target, positioning, key benefits and featuresDevelop product requirements and gain cross-functional alignmentWork closely with ID, engineering, China team and QA on executing the productLead Gate meetings associated with the product launchTrack project timeline and ensure team is hitting key milestonesLead development of product packaging, partnering with Creative TeamPartner with channel marketing to develop selling story for channel partnersPartner with marketing to support successful product launchManaging ongoing business post launch, including tracking product performanceManage other existing products, including business reporting, forecasting, and on-going business needs