Senior Product Manager, Creative Labs

Creative Labs is Cricut’s internal startup focused on building the future of creative tools, marketplaces, and AI-powered experiences.Our team operates independently from the core Design Space organization and is focused on rapidly launching new digital products that expand Cricut into a broader creative ecosystem. Current initiatives span creative AI experiences, digital content marketplaces, creator ecosystems, and emerging creative platforms.We move quickly, operate with high autonomy, and work across product, AI, marketplace, and creative technology spaces.The Role:We’re looking for a Senior Product Manager who thrives in zero-to-one environments and wants to help invent entirely new creative products.This is a highly entrepreneurial role with significant ownership and autonomy. You will help identify opportunities, define product strategy, deeply understand user needs, and drive products from concept through launch and iteration.The ideal candidate is a strong product builder with strategic instincts. Someone who can think like a GM while still operating hands-on with design, engineering, AI tools, research, and execution details. This role is ideal for someone who enjoys startup-style product development but wants the scale, stability, and reach of an established consumer platform.You should be equally comfortable:talking directly with usersshaping product strategydefining UX flowsbuilding rapid prototypesworking through technical implementation detailsanalyzing business opportunitiesmaking fast product tradeoff decisionsThis role is ideal for someone who enjoys startup-style product development but wants the scale, stability, and reach of an established consumer platform.What You’ll Do:Lead zero-to-one development of new creative products, marketplaces, and AI-powered experiencesDrive product strategy, roadmap definition, prioritization, and executionPartner closely with engineering, design, research, and leadership teamsConduct user research and synthesize insights into product directionRapidly prototype and validate new product ideas using modern AI and product toolsDefine user flows, product requirements, success metrics, and launch plansWork across both business strategy and technical implementation detailsHelp shape monetization, marketplace, and engagement strategiesOperate with high autonomy in a fast-moving, ambiguous environmentMove quickly from concept to execution with minimal process overhead