This SEO Specialist role requires strong ownership and a results-driven focus. You’ll be responsible for driving organic traffic, analyzing performance data, and continuously iterating to find the most effective strategies. A “fail fast” mindset is critical to quickly uncover what works—and what doesn’t. The position will challenge, but also reward those who thrive on data-driven marketing and complex problem-solving.Manage and optimize SEO strategiesMonitor and improve key metrics (keyword rankings, organic traffic, click-through rates, conversion rates)Conduct comprehensive keyword research Track and analyze SEO performance metricsDevelop and execute link-building strategiesCreate and maintain targeted keyword setsConduct site auditsDesign content optimization strategiesMaintain a clean and efficient site structureCreate and optimize search-focused user journeysRegularly audit existing contentDevelop and execute competitor analysisMonitor and refine SEO effortsImplement structured data and on-page personalizationManage cross-functional requestsPerform comprehensive quality assuranceEnsure error-free optimizationCoordinate with brand guidelines, content teams, and web designers