Brand & Product Marketing Strategist II

25 May 2024

Vacancy expired!

Description: Serve as marketing campaign product owner, translating vision and directing execution of holistic marketing strategy to ensure engaging messaging and creative assets for integrated campaigns, prospecting campaigns, engagement campaigns, and product launches aria-hidden="true" • Collaborate with business, Chief Product Owner (Marketing portfolio lead) and marketing leaders to identify opportunities to drive product adoption, engagement, retention, and cross-sell/up-sell/referral behavior in all paid, owned, and earned channels based on performance; continually prioritize initiatives aria-hidden="true" • Strategize with cross-functional leads on the implementation of a wide range of data-driven marketing initiatives including member insights, audience selection, trigger qualification, suppressions, and segmentation aria-hidden="true" • Own development of campaign briefs/user stories and contribute to data requirement briefs to execute a range of marketing campaigns through owned channels (such as email, push, and in-app messaging) and paid media (such as national and local broadcast, radio, display ads, online video, and search); collaborate with other marketing channel partners to drive desired business outcomes aria-hidden="true" • Contribute to the planning of the product marketing roadmap(s) by managing the strategy around campaign execution and testing aria-hidden="true" • Act as product owner within marketing scrum teams; assist scrum masters with identifying and prioritizing the backlogs, refinement, and sprint planning to ensure alignment with product roadmaps and business unit stakeholder goals aria-hidden="true" • Serve as marketing campaign product owner, translating vision and directing execution of holistic marketing strategy to ensure engaging messaging and creative assets for integrated campaigns, prospecting campaigns, engagement campaigns, and product launches aria-hidden="true" • Collaborate with business, Chief Product Owner (Marketing portfolio lead) and marketing leaders to identify opportunities to drive product adoption, engagement, retention, and cross-sell/up-sell/referral behavior in all paid, owned, and earned channels based on performance; continually prioritize initiatives aria-hidden="true" • Strategize with cross-functional leads on the implementation of a wide range of data-driven marketing initiatives including member insights, audience selection, trigger qualification, suppressions, and segmentation aria-hidden="true" • Own development of campaign briefs/user stories and contribute to data requirement briefs to execute a range of marketing campaigns through owned channels (such as email, push, and in-app messaging) and paid media (such as national and local broadcast, radio, display ads, online video, and search); collaborate with other marketing channel partners to drive desired business outcomes aria-hidden="true" • Contribute to the planning of the product marketing roadmap(s) by managing the strategy around campaign execution and testing aria-hidden="true" • Act as product owner within marketing scrum teams; assist scrum masters with identifying and prioritizing the backlogs, refinement, and sprint planning to ensure alignment with product roadmaps and business unit stakeholder goals aria-hidden="true" • Shape acceptance criteria and marketing output standards to determine when marketing product or service meets the definition of done/ready with appropriate stakeholders within organization aria-hidden="true" • Support business-critical processes such as budgeting, compliance review, marketing metrics, project management systems, agile processes, and stakeholder approvals aria-hidden="true" • Maintain a thorough knowledge of Navy Federal's brand, products and services, research and competitive trends, in addition to member insights, to support marketing forecasting, third party vendors and opportunities that drive business goals aria-hidden="true" • Evaluate and report on campaign performance, test results/learnings, and data insights to the product marketing group, business units, cross-functional partners, and all levels of leadership aria-hidden="true" • Deliver compelling and effective communications/presentations to departmental and executive management, as well as socialization into all marketing activities aria-hidden="true" • Collaborate with Chief Product Owner to manage advertising agency relationship, briefings and development and evaluation of media plans and paid media creative to ensure integrated strategies and campaigns are executed, optimized and delivering against business goals aria-hidden="true" • Manage key corporate stakeholders, including Business Unit expectations, through education on marketing concepts, process and tools, media constraints, and opportunities aria-hidden="true" • Contribute as needed to ad hoc initiatives which require expertise on campaigns and lifecycle management aria-hidden="true" • Perform other duties, special projects with Manager in day-to-day operations and mentorship to junior team members as appropriate

  • ID: #41546850
  • State: Virginia Merrifield 22081 Merrifield USA
  • City: Merrifield
  • Salary: $0 - $0
  • Job type: Contract
  • Showed: 2022-05-25
  • Deadline: 2022-07-19
  • Category: Et cetera