Webmaster/Web Developer - Fulltime with Direct Client

Pronix Inc
Newportnews, VA
15 Jan 2025

Vacancy expired!

Pronix Inc is looking for a Webmaster to work full-time with our direct client at Newport News, Virginia location Title: Webmaster

Job Type: Full-Time with Direct Client

Location: 100 % On-site (Newport News, Virginia)

Reports To

: CIO

Job Summary & Requirements This position will function as a leader of the website establishment, operating processes, measurement metrics, and optimization of DF corporate/property sites, serving as the primary point of contact and support for the web-related activity. This includes oversight in collaboration with the DF Marketing Team on the ongoing analysis and measurement of site traffic and campaign performance through Google Analytics, SEO, SEM, and other tools. The Web Developer / Webmaster is directly responsible for establishing or changing property / corporate websites. He/She will work to develop a comprehensive set of procedures and aggressive timelines for establishing or converting websites. This position will work closely with the DF Marketing Team and vendor partners in making property-specific online advertising recommendations. In addition, this position will work with the Yardi RentCafé implementation team, Multifamily RPMs, and other team members to support online marketing plan development as needed.

Essential Key Duties and Responsibilities of the Web Developer / Webmaster
  • Conduct routine audits of corporate and properties’ website presence, speed, tagging, etc. to ensure functionality, accuracy, and adherence with all Fair Housing and ADA guidelines and in line with DF Best Practices while using white hat techniques.
  • Develop and execute DF Website Standards, including but not limited to those associated with website content, visual layout, floor plan images, photography quality & sequencing, video & Matterport (virtual tours) quality, sequencing and functionality, custom content pages, API Tokens, brand management, map & neighborhood enhancements, social media links, etc.
  • Responsible for adding photos, floor plans, virtual tours, quick replies, application links, and social media to the Knock CRM. A routine audit of Knock set up in compliance with DF Best Practices.
  • Directly responsible for the community and corporate websites, ILS feeds, social and business listings, Knock CRM, and Knock Voice AI.
  • Monthly audit of website tracking phone numbers and vendor tracking codes, widget placement and functionality, and NAP listings.
  • Establish a universal process and associated documents (including timelines) for website setup and optimization, serving as the single point of contact and support for RPMs, Property Management, and the DF Marketing Team.
  • In accordance with individual property marketing plans, and in collaboration with the DF Marketing Team, oversee the deployment and ongoing success of SEO/SEM initiatives and campaigns and monitor monthly for optimal results.
  • Oversee and ensure that all Google Analytics reporting, for all websites, is within current industry standards. Work with DF Marketing Team to create monthly goal conversions and reporting metrics.
  • Provide recommendations to the DF Marketing Team for all new assumptions and new development websites: RentCaffeine template selection, recommended title pages, stock art images, header and footer images, and other selections based on property logo, target audience, and brand and color standards.
  • Lead and participate in industry and job-specific educational efforts for onsite staff and multifamily leadership.
  • Conduct client presentations with DF Marketing Team, DF Multifamily Team, and potential clients/owners as a subject matter expert.
  • Upon request, utilize reports and data to create relevant and engaging potential client/owner presentations.
  • Partner with DF Marketing Team in adhering to critical project timeline rollouts for Knock CRM, advertising channel tracking, and new community website launch.
  • Responsible for uploading community photos and floor plans to the Knock CRM widget.

    • Skills

    and Attributes
    • Optimize landing pages and existing copy for SEO purposes, perform keyword discovery and optimization, and analyze competitors’ advertising. By carrying out tests, and compiling reports from traffic and competitors, achieve maximum ROI for online ad campaigns.
    • Direct experience working within a CMS environment to establish template websites including authoring, customizing, and posting content and images
    • Direct experience in website design and creation, with an emphasis on working with vendors to program sites of appeal to a target consumer group, utilizing generally accepted website design best practices; knowledge of HTML helpful
    • Direct experience managing online vendors, vendor services
    • Programming experience in HTML, WordPress, and CSS
    Demonstrated ability to write for the web, with an in-depth understanding of how to optimize page content
    • ID: #48584732
    • State: Virginia Newportnews 23601 Newportnews USA
    • City: Newportnews
    • Salary: Depends on Experience
    • Job type: Permanent
    • Showed: 2023-01-15
    • Deadline: 2023-03-14
    • Category: Web/HTML/info design