Communications & Marketing Analyst, Principal

 Communications & Marketing Analyst, Principal Salary$99,819.20 - $140,566.40 AnnuallyLocation Tacoma, WAJob TypeNon-ClassifiedJob NumberP0310-24DepartmentCity ManagerOpening Date03/25/2024Closing Date4/8/2024 5:00 PM Pacific

Description

Benefits

Questions

Position DescriptionThe City of Tacoma’s Media and Communications Office (MCO) is looking for its next Communications & Marketing Analyst, Principal who specializes in expert digital and social media content creation.We are seeking a candidate with demonstrated success creating extensive social media and digital content and performing advanced, diverse communication strategies in an efficient, accurate, collaborative, and courteous manner. The ideal candidate values differences, demonstrates self- awareness, is action oriented, situationally aware, flexible, and adaptable and has a seasoned background instilling trust in those they support and work with, and with those to whom they message. The ideal candidate also has excellent organizational skills and is detail oriented.This position serves as an expert communications professional who provides consultations on digital and social communications strategies and tactics to general government departments. The duties of this position include creation and implementation of social media and website content, plus strategic communications plans for initiatives, programs and services, and management of communications with the community, media and internal stakeholders.This position requires the incumbent to maintain a high level of confidentiality in all tasks, be highly responsive and exhibit a professional appearance and demeanor. This is a high stress / high volume position. Regular and predictable attendance is a must. While training, the position requires in-person attendance. Once fully trained, a hybrid schedule is possible at the Director’s discretion.Essential Duties:

Develops strategic and engaging digital content including effective management of social media campaigns (organic and paid)

Adapts communication strategy, style, tone, and approach to reach targeted audiences

Collects, monitors, and analyzes data and metrics using web and social media tools such as Google Analytics, Hootsuite, and in-platform reports

Edits and proos content to tailor messaging for each platform and audience

Uses critical thinking and decision-making skills to meet competing deadlines

Consults with departments about services, programs, and initiatives to prepare digital and strategic communications planning and implementation of communications deliverables, strategies, and evaluations; ensures cohesiveness and common messaging among communication plans and strategies (both internal and external).

Responds to emerging issues and emergencies; advises executives on social media strategies and responses.

Writes and edits digital, social, print, podcast and voice media content, coordinates production of collateral with graphic artists and other communications professionals.

Monitors, listens, and responds to conversations on across digital platforms

Oversees social media livestreams including City Council meetings, special presentations, and programs.

Produces digital and video content through script writing, story generation, interviewing and researching topics.

In addition to important and meaningful work, this position offers a comprehensive total rewards package. Here are a few highlights:

Competitive wages.

Paid time off. This position includes a generous Personal Time Off (PTO) leave program, as well as paid holidays.

Excellent health benefits. We have a highly competitive and generous benefits package (https://www.cityoftacoma.org/government/citydepartments/humanresources/employeebenefits/planinformation) for our employees and family with very low monthly premiums.

Investment in our employee’s health. We have invested in a robust employee wellness program (https://wellness.cityoftacoma.org/) that offers incentives and discounts on our already low health insurance premiums.

Outstanding retirement plan. This position is included in the Tacoma Employee’s Retirement System (https://www.cityoftacoma.org/cms/one.aspx?pageId=11976) , a defined benefits plan.

City of Tacoma requires employees to reside in Washington State.

Applicants must be authorized to work in the United States, there is no sponsorship available for this position.

QualificationsMinimum EducationBachelor's degree in public relations, communications, marketing or directly related field. Minimum Experience5 years of public information, community engagement/outreach and/or marketing experience including 1 year prior at senior, lead and/or supervisory level. Public sector experience, preferred. Equivalency: 1 year of experience = 1 year of education Licensing, Certifications and Other RequirementsWashington State Driver's License Selection Process & Supplemental InformationApply All interested individuals should apply online and attach a resume and cover letter that includes major responsibilities and accomplishments related to the position. Applicants should also include links to examples of digital content creation. Appointment is subject to successfully passing a background check. City of Tacoma Commitment to Diversity, Equity, and Inclusion Tacoma’s diversity is its greatest asset. Tacoma embraces its multi-cultural and multi-ethnic character. Communities of color and immigrant communities are fundamental to Tacoma’s vibrancy, entrepreneurial spirt, workforce, and long-term success. In Tacoma, equity and empowerment are top priorities, meaning that all Tacoma residents must have equitable opportunities to reach their full potential and share in the benefits of community progress. One of our goals is for the City of Tacoma workforce to reflect the community it serves. We actively work to eliminate racial and other disparities and welcome candidates with diverse backgrounds and/or multicultural skill sets and experiences. Our goal is for Tacoma to be an inclusive and equitable place to live, work and play.The City of Tacoma is an Equal Opportunity Employer and values diversity in its workplace. Applicants are considered for positions without regard to race, color, religion, sex, national origin, ancestry, age, marital status, veteran status, disability, sexual orientation, gender identity, or any other basis prohibited by federal state, and local laws. Communication from the City of TacomaWe primarily communicate via email during the application process. Emails from cityoftacoma.org and/or governmentjobs.com must be placed on your safe domain list to ensure that you receive notifications in a timely manner. As a precaution, you may also want to check your junk email folders. In order for your application materials to be considered, all information must be submitted by the closing date and time listed on this job announcement. For assistance with the NEOGOV application process, questions regarding this job announcement, or if you are experiencing complications while applying, please contact the Human Resources office at (253) 591.5400 by 4:00 pm of the closing date of the job announcement. This will allow us to assist you before the job announcement closes. The City of Tacoma provides excellent medical, dental and vision plans for the whole family; paid holidays and paid leave; participation in the Tacoma Public Employees' Retirement System (alternate plan for Police/Fire); continuing education and advancement opportunities and a growing variety of City-sponsored health and wellness opportunities and incentives.Medical Coverage: For eligible employees and their families, including domestic partners and dependent children age 26 or younger.Dental Coverage: For eligible employees and their families, including domestic partners and dependent children age 26 or younger.Vision Coverage: For eligible employees and their eligible dependents.Paid Leave: City employees are entitled to received paid holidays, sick/vacation leave or personal time off (PTO), depending upon union affiliation and appointment type.Insurance Plans: Employees are covered by a long-term disability plan. Short-term and expanded long-term disability insurance plans are also available to employees. The State Industrial Insurance Act also covers employees.Deferred Compensation: Income can be set aside on a pretax basis and invested for supplementation of normal retirement income.Retirement: All employees of the City, except members of the Police and Fire services, Tacoma Rail and certain project employees, are included in the Tacoma Employees' Retirement System. Information on the Tacoma Employees' Retirement System can be found at www.cityoftacoma.org or by calling (253) 502-8200.Other Employment InformationDirect Deposit: Employees are paid on a bi-weekly schedule by direct deposit.Salary Increases: Based on satisfactory job performance, the City provides for a regular progression of salary increases for most classifications according to the salary schedule.Union Affiliation: Many job classifications are covered by union security provisions which require union membership, dues, or payment of equivalent service fees.Note: The provisions of this job announcement do not constitute an expressed or implied contract. Any provision contained herein may be modified and/or revoked without notice.01 Responses to supplemental questions must be original content created by the applicant using their own words. The use of online tools or resources to create responses, such as Artificial Intelligence (ChatGPT, etc.), Google, Bing, etc., or plagiarism in any form, is considered cheating and falsification of the application. I understand that any form of cheating or falsification will disqualify my application for further consideration.

Yes

No

02

Please upload links to examples of digital content you've created.

I have uploaded examples of my digital content.

I don't have any digital content examples to upload.

03

Do you have a Bachelor's degree in public relations, communications, marketing or directly related field?

Yes

No

04

Do you have 5 years of public information, community engagement/outreach and/or marketing experience including 1 year prior at senior, lead and/or supervisory level. Or Equivalency: 1 year of experience = 1 year of education

Yes

No

05

How many years of experience do you have at a senior, lead and/or supervisory level?

Less than two years

Two to four years

Four to six years

Six to seven years

Seven to eight years

Eight to ten years

Ten or more years

06

Do you possess a valid driver's license?

Yes

No

07

Please describe how you manage your work time while on deadline. When you may not make a deadline, how do you handle the situation? Are you able to manage multiple deadlines at once? If so, how?

08

This job requires extreme organizational skills and multi-tasking. Please describe when you were in a similar work situation, and how you responded?

09

Please tell us how you learned about this job opening.

Job Interest Card notification

Professional organization

Military organization

City of Tacoma employee

Online job board posting

Word of mouth

LinkedIn

Indeed

Facebook

Instagram

Careers in Government

Government Jobs

Outreach Event

National Diversity Network

African American Job Network

Asian Job Network

Disability Job Network

Latino Job Network

Retirement Job Network

LGBT Job Network

Veteran Job Network

Other

10

Please provide specific information regarding how you learned about this job opening. Thank you, your feedback will be used to evaluate our success reaching the public and refine our methods for future job postings.

11

Please share an example of both your most successful and least successful social media campaign. What did you learn from them?

Required Question

AgencyCity of TacomaAddressHuman Resources Department 747 Market Street Tacoma, Washington, 98402-3764 Phone253-591-5400 Websitehttp://www.cityoftacoma.org Apply Please verify your email address Verify Email