Digital Marketing Manager

As the nation's largest community credit union, we begin every day focused on delivering superior financial products and services for our 1.3 million members and more than $30 billion in managed assets. Our work has an economic impact as we support our members' financial goals. We are unapologetic about being devoted to our members and the communities we serve. Our business is guided by our people helping people philosophy – which includes our team members.BECU has been in business for more than 85 years, driven by unwavering core values and a dedication to improving the communities we serve. While we have a rich history, the future of our company, accelerated by business and technology transformation, is even brighter. There's never been a better time to work for BECU.To learn more visit becu.org/careers.PAY RANGEThe Target Pay Range for this position is $100,900.00-$123,200.00 annually. The full Pay Range is $78,400.00 - $145,800.00 annually. At BECU, compensation decisions are determined using factors such as relevant job-related skills, experience, and education or training. Should an offer for employment be made, we will consider individual qualifications. In addition to your salary, compensation incentives are available for the hired applicant. Incentives are performance based and targets vary by role.BENEFITSEmployees and their eligible family members have access to a wide array of employee benefits, such as medical, dental, vision and life insurance coverage. Employees have access to disability and AD&D insurance. We also offer health care and dependent care flexible spending accounts, as well as health savings accounts, to eligible employees. Employees are able to enroll in our company’s 401k plan and employer-funded retirement plan. Newly hired employees accrue 6.16 hours of paid time off (PTO) on a per pay period basis based on hours worked (up to a maximum of 160 PTO hours per year) and receive ten paid holidays throughout the calendar year. Additional details regarding BECU Benefits can be found here .IMPACT YOU’LL MAKE :As a Digital Marketing Manager, you will play a crucial role in connecting our current members with the exceptional products and services BECU offers. You’ll be the driving force behind innovative omni-channel campaigns, primarily focused on email marketing and also mobile/online banking channels, SMS, and Customer Relationship Management (CRM), leveraging digital marketing strategies to enhance membership engagement. By developing and executing a comprehensive digital marketing plan, your insights will directly impact our goals, making a meaningful difference in our members' experiences.WHAT YOU’LL DO :

Ensure Compliance: You’ll carry out all responsibilities in alignment with BECU competencies, compliance, regulatory, and information protection requirements.

Develop Retention Strategies: Collaborate with Digital Marketing leaders to create a robust retention marketing strategy and actionable plan.

Design Campaign Strategies: Utilize a variety of digital marketing channels to craft campaign strategies that align with our goals, working closely with senior leadership.

Monitor and Analyze Performance: Keep a close eye on digital marketing platforms to assess campaign utilization and performance. Analyze results, report on successes or areas for improvement, and recommend changes based on campaign performance.

Manage Lifecycle Programs: Oversee the development and implementation of lifecycle programs such as Onboarding, Life Events, Reactivation, and Win Back initiatives for our members.

Execute Email Campaigns: Build and manage targeted, auto-responder, triggered, and drip email campaigns using Salesforce Marketing Cloud to ensure effective member communication.

Collaborate on Targeting: Partner with Marketing Technologists to define list selection criteria for effective campaign targeting.

Vendor Management: Maintain vendor relationships to ensure smooth day-to-day operational execution of marketing initiatives.

Enhance Technical Capabilities: Work with internal teams to acquire new technical capabilities that boost efficiency, tracking, and management ease.

Measure and Report Performance: Develop metrics and analytics to gauge campaign performance, designing customized reports to communicate operational success to stakeholders. Extract and visualize data to enhance usability.

Coordinate Campaign Preparation: Collaborate with Marketing Strategy, Digital, Creative, and Content teams to prepare impactful marketing campaigns.

Represent BECU: Act as a representative at trade events and informational activities to promote the Credit Union.

Additional Duties: Be flexible to perform any additional duties as assigned to support the team.

This isn’t just about ticking off tasks on a list. It's about making a significant, positive change in BECU’s journey, where your contributions are valued, and your growth is continually fostered.WHAT YOU’LL GAIN :

Opportunities for professional development and continuous learning in digital marketing.

A collaborative environment where your ideas are welcomed and celebrated.

The chance to enhance member experiences and make a meaningful impact.

A culture that embraces innovation and encourages personal growth.

QUALIFICATIONS :Minimum Qualifications:

Bachelor’s degree in Marketing, English, Communications, Business Administration or equivalent work or educational experience.

Minimum five years of experience in marketing and/or channel management.

Experience managing campaigns through at least one leading email marketing service provider, preferably Salesforce Marketing Cloud.

Experience with data analytics.

Desired Qualifications:

Advanced degree preferred.

Previous role held at a financial institution preferred.

Knowledge of lifecycle marketing strategies and best practices.

Ability to work collaboratively across departments and with external partners.

Excellent communication and presentation skills.

Ability to research and compile information to develop marketing strategies and member facing campaigns, and also recommend new or enhanced programs.

Excellent interpersonal and presentation skills.

Exceptional planning and project management skills.

Ability to think strategically and creatively while being willing and able to execute tactics.

JOIN THE JOURNEY :Ready to make an indelible impact? Eager to be a part of a collaborative and innovative team where your ideas and contributions don’t just fill a role but fuel the growth and success of BECU? This is more than a job – it’s a chance to elevate your career, skills, and future, all while contributing to the robust technological landscape of BECU.Embrace the opportunity to grow with us. Apply now, bring your expertise to the table, and let’s achieve excellence together at BECU. Your journey of influence, innovation, and impactful contribution starts now. #BECU #YourGrowth #BECUJourneyEEO Statement:BECU is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status.Job Alerts: If you would like to be kept informed of new potential opportunities, click here (https://becu.wd1.myworkdayjobs.com/en-US/External/jobAlerts) . You will be asked to create an account if you do not already have one.From our very beginning, BECU has been about people helping people. As a financial services cooperative, our purpose has and always will be the same: we work together to best serve our members and improve the financial well-being of our community. More than 80 years and one million members later, we're still rooted in our values, practices and mission - and even more passionate about our future.As one of the nation's leading credit unions, we're not driven by profit. We're owned by our members and their interests are at the core of everything we do. Now we're growing faster than ever beforebut we'll never forget our roots. To continue doing right by our members, we believe we must first do right by our people. Here, you'll receive the resources and support you need to learn, grow and build a meaningful career. Because we know it's our people who make us special.