Marketing & Communications Manager

Marketing & Communications ManagerThe Marketing & Communications Manager will spearhead strategies to maximize profitability through innovative marketing campaigns and public relations tactics that will elevate the hotel's brand and positioning. Your role will encompass creating impactful events and activations, enhancing customer satisfaction, and positioning the property as a luxury destination.What is in it for you:Paid Time OffMedical, Dental and Vision Insurance, 401KEmployee benefit card offering discounted rates in Accor worldwideLearning programs through our AcademiesOpportunity to develop your talent and grow within your property and across the world!Ability to make a difference through our Corporate Social Responsibility activities What you will be doing:Reporting to the General Manager, responsibilities and essential job functions include but are not limited to the following:   Communications & Media PlanFormulate communications and media calendar for each revenue stream, ensuring timely and accurate execution of each initiative through coordinating with relevant teamsResponsible for consistently creating positive and relevant news to drive P R value from earned local and global channels  Work to enhance the brand image of each venue through reviewing all communications materials including but not limited to sales decks, in-house collaterals and displays, press materials, ad copies and assetsDirect the creation of compelling content that highlights the unique features and experiences offered by the hotels, convention center, and dining outlets, ensuring it resonates with our target audienceLead submissions for all awards targeted by the complex and actively canvass for votes and nominations with relevant stakeholders. Leverage all awards to drive revenueSource and collaborate with relevant partners and suppliers to create unique guest experiences and eventsCampaign & Event ManagementPlan communications campaigns with marketing team and agencies to cover digital marketing, social media, email marketing, and traditional advertising, to increase brand awareness and salesHost and entertain media, bloggers, content creators and influencers to drive positive coverage and beneficial commercial outcomesDrive the marketing and promotion of hotel-led events held at the complex, ensuring they attract the desired clientele and achieve attendance targetsMonitor and analyze the performance of communications campaigns and prepare regular reports to evaluate the effectiveness of different strategiesMarket Research & AnalysisConduct market research to identify consumer preferences, market trends, and competitive landscapesAnalyze data from various platforms to provide informed proposal to meet commercial and business goalsReview competitors to create in-depth communications strategies to promote all products and servicePartner & Industry EngagementProactively initiate partnerships drive business synergy and reduce costsHost prolific partners and industry players for continual engagement while seeking opportunities for mutually-beneficial collaborationsSeek relevant brands for co-branded guest experiencesBudgetingMonitor and maintain budget for all communications campaigns, ensuring forecast accuracyResponsible to gathering scope and costs for budgeted items related to marketing communicationsManage and allocate the communications budget effectively to achieve desired results and a strong return on investmentPlan and prepare for annual budget submission and presentationOthersComply with hotel and department policies and procedures at all timesAssist with any other Sales & Marketing projects as requestedContributing to the transversal projects of the Cross-Search & Meta team to develop the activity, generate incremental revenueRecommend new technologies to drive usage of advanced technological toolsStrong analytical skills to challenge external stakeholders & develop relevant action plansStrong relational skills to demonstrate teamwork and to partner with cross-functional teams and internal teamsTo carry out other duties as and when assigned by the Management of the Hotel