Product Manager, Audience Growth and Engagement

This role can be based in New York, NY, Irving, TX, Washington, D.C., and Chicago, IL.As the Product Manager on the Brand and Content unit’s Audience Growth and Engagement team, you’ll work closely with partners across Informa TechTarget to enable reader awareness, acquisition, engagement, revenue, and experience. Diligent, thoughtful, detail-oriented, innovative, and an analytical problem solver you enjoy leveraging technology to improve outcomes for customers, readers, and the business. As a self starter, you understand the bigger picture and take a leading role to impact it.  You love working across different groups in a fast-paced environment, and you’re not afraid to embrace change. Inquisitive by nature, you love to learn, collaborate, ask questions, and be questioned. What You Will Be Doing:Demonstrating an understanding of how Informa TechTarget’s Brand and Content products deliver value to our customers, readers, and our company while identifying ways our products could be improved to add further valueWorking collaboratively with both internal and external stakeholders on product initiatives to gather inputs for successful deliveryArticulating and shaping product strategy through a strong understanding of customer needs and business strategyTranslating ideas into detailed and actionable product requirements, user stories, and communicationsPartnering with engineering to manage feature releases and backlog through planning, backlog grooming, and reviewDriving initiatives through documentation, prioritization of bugs and enhancements, usage analysis, and iterationConducting user research, tests, surveys, and interviews to assess existing features, identify future ones and validate hypothesesStaying up to date with industry trends, competitive products and new capabilities to inform the product roadmapTranslating technical challenges to non-technical colleagues, and vice-versaDeveloping a deep understanding of the data about how readers engage with our products and share that knowledge throughout Industry Dive to drive decisions