Senior Media Analyst

Overview:The Senior Media Analyst will provide analytic support and strategic recommendations for one of Spark Foundry’s client accounts. This position requires an eye for numbers, intellectual curiosity, proficiency at problem solving, a strong command of online media, and an understanding of traditional media. The candidate must be a team player and responsive in a client service environment.Role Objectives:Work with the Analytics Manager and the media teams to create measurable online and offline campaign objectives and key performance indicatorsDetermine campaign data and tracking requirements – manage measurement systems for data capture and reportingWork with the Analytics Manager to perform ongoing analysis using Excel, SPSS, SAS, etc. to ensure the timely adjustment/optimization of campaigns, along with other client-specific analyses (such as campaign analysis, customer segmentation, and profiling and competitive market research)Build a body of knowledge on media, technology, and strategy performance with the objective of informing future media decisions on schedules, budgets, partners, and strategies