Senior Product Marketing Manager

Freshworks is looking for a Senior Product Marketing Manager to execute the go-to-market strategy for our Employee Experience line of products. Reporting to the Senior Director, Product Marketing, you will focus on accelerating sales success through effective product positioning, market insights, and sales enablement. In this role, you will support the sales organization in key deals, gather critical market and field insights, and lead high-visibility enablement efforts to drive adoption of new messaging and sales plays. You will act as the bridge between our sales and product teams, bringing a deep understanding of our buyer personas to help achieve our revenue and adoption goals.

Please note: This is a hybrid role that requires an in-office presence three days per week (Tuesday-Thursday). Key Responsibilities:Market & Field IntelligenceEstablish systematic processes to gather, analyze, and distribute market insights from sales teams, customers, and industry sourcesConduct regular field listening sessions to understand sales challenges and success storiesTranslate field intelligence into actionable insights for product strategy and positioningMonitor market trends and competitive landscape, providing regular updates to internal stakeholdersSales Support & Strategic Opportunity DevelopmentPartner directly with sales teams on high-priority opportunities, providing customized messaging, competitive positioning, and value proposition articulationCollaborate with demand generation and sales programs teams to develop the messaging, value proposition and enablement that power strategic pipeline campaignsCreate compelling sales narratives and messaging guides that enable more effective prospecting conversationsContribute product marketing expertise to campaign planning sessions to ensure messaging resonates with target buyer personasStrategic Initiatives & GTM AlignmentCo-develop quarterly OKRs and long-term marketing strategy in collaboration with product marketing leadershipPartner with product management to ensure market feedback influences product roadmap decisionsCollaborate with marketing teams to ensure alignment on campaigns and demand generation programsShape go-to-market strategy based on market intelligence and customer insightsDeliver hands-on execution of launch activities in local time zones, adapting messaging and materials based on immediate field feedback