Sr Product Marketing Manager, Inbound, Amazon Ads

DescriptionThe Amazon Ads Inbound Product Marketing Manager plays a pivotal role in shaping go-to-market (GTM) and product strategy. Working closely with Product Managers, this role will ensure Ads builds products that meet customer needs and achieve strong product market fit. As an advocate for the customer, Inbound PMM orchestrates important GTM decisions across the organization to drive the Ads business forward. This role is part of the larger Product Marketing organization, which is accountable for the strategic positioning, messaging, and GTM of the Amazon Ads product portfolio. The Inbound PMM is evaluated on their ability to drive evidence-based customer needs and the business intelligence of their assigned product areas. The Inbound PMM plays a critical function for ensuring Amazon Ads product roadmap aligns to present and future customer needs.Key measures of success:

Discovering insights that influence the product roadmap and lead to enhanced customer experiences

Demonstrating strong cross-functional collaboration and the ability to effectively align Product, Sales, and Marketing behind a customer-focused vision

Maintaining a deep understanding of market dynamics, competitive landscape, and emerging customer needs to inform strategic product decisions

Owning the source-of-truth documentation for their product to enable Sales and Marketing

Partnering with Product Managers to drive increases in product adoption through user acquisition, engagement, and retention goals for their products

Key job responsibilities

Conduct in-depth market research, customer interviews, and competitive analysis to identify the most promising opportunities for Amazon Ads products

Collaborate with Product Managers to align on customer research priorities that will inform the product roadmap

Communicate the product vision and direction to internal and external stakeholders to drive buy-in and adoption, establishing a regular cadence of stakeholder engagement

Partner with Product Managers to recommend customer feedback prioritization, support effective Alpha/Beta testing, and refine the strategic roadmap

Work closely with Outbound PMMs to ensure GTM strategies align to the product roadmap, translate complex product information into simple and clear language, and continue to gather customer feedback post-launch to inform future iterations

In partnership with the Product Managers and Outbound PMMs, the Inbound PMM will develop single-source-of-truth documentation to enable Sales and Marketing with positioning, messaging, product availability, best practices, implementation guides, and FAQs

Basic Qualifications

6+ years of professional non-internship marketing experience

Experience using data and metrics to drive improvements

Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Experience communicating results to senior leadership

Experience building, executing and scaling cross-functional marketing programs

Experience leading go-to-market for consumer software or hardware product launches

6+ years of relevant experience in product management, GTM, marketing, or comparable roles

Track record of driving successful product launches and enhancing or managing the full product adoption lifecycle

Strong analytical and strategic thinking skills, with the ability to turn insights into actionable plans

Excellent cross-functional collaboration skills and ability to influence without direct authority

Passion for understanding customer needs and advocating for the voice of the customer

Technical acumen and ability to understand complex product concepts

Experience working in the advertising/marketing technology industry preferred

Preferred Qualifications

Experience using any of SQL or other analytical tools for conducting data analysis

Experience with customer segmentation, profiling, and targeting

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.