Paid Media Manager

The paid media manager supports the corporate marketing team’s lead generation goals through advertising channels such as paid social, paid search, display, and publisher partnerships. In this position, they are responsible for ensuring our advertising budget is spent efficiently across channels to best reach targeted, B2B audiences.  As the channel expert, this person provides recommendations and develops media plans for campaign that include cross-channel strategy, targeting, and creative direction. The paid media manager should have deep understanding of advertising platforms such as LinkedIn and Google to build and optimize campaigns. They should be able to implement the latest digital advertising tactics to best represent the Merkle brand, ensuring our voice is clear and consistent while also driving performance.Key responsibilities include:Determine the best approach for advertising campaigns and create media plans that support marketing goalsDevelop paid media campaigns across LinkedIn, Google, and other display networksManage and optimize budgets for paid media campaignsCoordinate with third-party publishers to secure advertising placements such as banner ads, sponsored email blasts, and content syndication campaignsCollaborate with internal teams to create and execute on-brand messaging and ad creativeTrack and analyze campaign performance, identify areas for improvement and make data-driven optimizationsStay up-to-date with industry trends and emerging technologies to identify new opportunities for paid media campaignsContinuously test and experiment with new tactics and strategies to improve campaign performanceProvide regular reporting and analysis on campaign performance and ROI to stakeholders